Olympics

Report: Edelman Japan Reveals Tokyo 2020 Sponsors Must Prioritise Building A Legacy

December 12, 2016

With the Tokyo 2020 Olympics hype building up, major Japanese companies have been quick to join the sporting bandwagon with significant sponsorship investments.

Volleyball's "Iron Hammer" Becomes Endorsement Darling In China

October 4, 2016

Sports coaches, let alone female ones, aren’t usually courted to front brand endorsements in Asia.

Watch Brand Breaks The Mould With Content Sponsorship of Salman Khan’s Latest Movie

June 13, 2016

Yash Raj Films (YRF), one of India's most prolific production houses is a sought-after content partner in Bollywood and the latest brand to join the party is sports…

Saina Nehwal Nets A Huawei Endorsement, Just Like Leo Messi

March 31, 2016

Huawei’s Honor series is banking on Indian badminton star Saina Nehwal’s popularity as it plans to increase its market share in the nation’s booming mobile market.

Pocari Sweat Backs Rio Bound Singaporean Marathoner

January 20, 2016

It has been 20 years since a Singapore female marathoner has represented the nation in the Olympics but 30-year-old Neo Jie Shi is a step closer after making…

Korean MLB Star Hyun-jinRyu Pitches In As 2018 PyeongChang Ambassador

December 1, 2015

The PyeongChang Organising Committee for 2018 Olympic and Paralympic Winter Games (POCOG) have secured the services of Major League Baseball (MLB) star Hyun-jin Ryu as an Honorary Ambassador.

ASN Affirms 2015 Forecast for Non-traditional Media. China, Celebs & SEA Games Moving the Needle

September 3, 2015

ASN - the leading source of commercial intelligence for the Non-traditional Media industry in Asia - has issued a mid-year confirmation of its 2015 forecasts for expenditure across…

Patriotism Reigns In Tokyo2020 Domestic Sponsorship Scene

August 21, 2015

Japan Post Holdings Co has become the 18th official partner on the Tokyo 2020 Olympic and Paralympic Games second-tier domestic sponsorship bandwagon.

Domestic Corporations Continue Backing Tokyo 2020

July 30, 2015

The local organising committee for the Tokyo 2020 Olympic Games is well ahead of schedule to reach its Sponsorship revenue target of USD1.3b, especially after securing local Energy…

Hyundai Motor Group Heeds Patriotic Call To Sponsor PyeongChang Winter Games

July 27, 2015

Hyundai Motor Group, which runs Korea’s two largest car brands Hyundai and Kia, has signed up to sponsor the 2018 Olympic and Paralympic Winter Games in PyeongChang, heeding…