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Olympics
China’s Dairy Giants At War Over 2022 Beijing Winter Olympics Sponsorship
June 26, 2019
Two major state-owned Chinese dairy companies are at war over apparently overlapping sponsorship deals for the 2022 Winter Olympics in Beijing.
Tokyo 2020 First To Feature Official Anime Short
June 13, 2019
Tokyo 2020 will feature the first anime short film commissioned by the International Olympic Committee (IOC).
Asia Races Ahead To Host 2032 Summer Olympics
February 23, 2019
Indonesia has entered the race for the 2032 Olympic and Paralympic Games after submitting an official bid to host the multi-sport event.
Leading Temporary Power Supplier Aggreko Strikes Tokyo 2020 Deal
December 18, 2018
British company Aggreko Events Services has become the latest sponsor for the 2020 Olympic and Paralympic Games in Tokyo.
Dentsu Pushes Sports Tech Growth Ahead Of Tokyo 2020
October 25, 2018
Dentsu - the Japanese media & communications giant - is widening its reach in Japan’s sports industry as it aims to benefit from ensuing data troves and new…
Shougang Group Regenerates 2022 Winter Olympics
June 8, 2018
The organising committee for the 2022 Winter Olympic Games in Beijing has secured a unique sponsorship deal with Shougang Group.
Singtel Continues Backing Local Olympians
July 27, 2017
Singtel has announced that it has extended its backing of the Singapore National Olympic Council (SNOC) until 2022.
McDonald's Severs Olympic Partnership Early As Part of Global Business Restructure
June 16, 2017
The International Olympic Committee (IOC) and McDonald's have mutually agreed to end their 40-year partnership early in an unexpected move for the retailer.
Huawei Gets Busy For 2018 PyeongChang Winter Olympics
February 14, 2017
With less than a year left for the PyeongChang Winter Olympics, Chinese telco giant Huawei has started work on the fixed-line network infrastructure.
Report: Edelman Japan Reveals Tokyo 2020 Sponsors Must Prioritise Building A Legacy
December 12, 2016
With the Tokyo 2020 Olympics hype building up, major Japanese companies have been quick to join the sporting bandwagon with significant sponsorship investments.
