Olympics

Google's Lands Their Biggest Sponsorship in Asia: Tokyo 2020

July 2, 2019

The Japanese arm of Google has joined the burgeoning list of domestic companies backing the upcoming Tokyo 2020 Olympic and Paralympic Games.

2022 Beijing Winter Olympics China Dairy War

China’s Dairy Giants At War Over 2022 Beijing Winter Olympics Sponsorship

June 26, 2019

Two major state-owned Chinese dairy companies are at war over apparently overlapping sponsorship deals for the 2022 Winter Olympics in Beijing.

Tokyo 2020 First To Feature Official Anime Short

June 13, 2019

Tokyo 2020 will feature the first anime short film commissioned by the International Olympic Committee (IOC).

Asia Races Ahead To Host 2032 Summer Olympics

February 23, 2019

Indonesia has entered the race for the 2032 Olympic and Paralympic Games after submitting an official bid to host the multi-sport event.

Leading Temporary Power Supplier Aggreko Strikes Tokyo 2020 Deal

December 18, 2018

British company Aggreko Events Services has become the latest sponsor for the 2020 Olympic and Paralympic Games in Tokyo.

Dentsu Pushes Sports Tech Growth Ahead Of Tokyo 2020

October 25, 2018

Dentsu - the Japanese media & communications giant - is widening its reach in Japan’s sports industry as it aims to benefit from ensuing data troves and new…

Shougang Group Regenerates 2022 Winter Olympics

June 8, 2018

The organising committee for the 2022 Winter Olympic Games in Beijing has secured a unique sponsorship deal with Shougang Group.

Singtel Continues Backing Local Olympians

July 27, 2017

Singtel has announced that it has extended its backing of the Singapore National Olympic Council (SNOC) until 2022.

McDonald's Severs Olympic Partnership Early As Part of Global Business Restructure

June 16, 2017

The International Olympic Committee (IOC) and McDonald's have mutually agreed to end their 40-year partnership early in an unexpected move for the retailer.