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Olympics
IOC President Bach Warns Sporting Organisations To Brace For Post COVID-19 Budget Cuts and Event Consolidation
May 1, 2020
International Olympic Committee (IOC) president Thomas Bach has urged the various sporting organisations under the Olympic…
Toyota Continues Backing of 200+ Tokyo 2020 Olympians
April 8, 2020
Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…
Nissin Foods Maintains Steady Sponsorship Investment Portfolio: Adds HK Olympians
April 2, 2020
The Sports Federation and Olympic Committee of Hong Kong, (SF&OC) has added Japanese Nissin Foods to…
Tokyo 2020 Postponed Following International Pressure: Sponsors React
March 28, 2020
With COVID-19 spreading chaos across the world, the International Olympic Committee (IOC) has finally bowed to…
China Invests In Olympic Content Platform Ahead of Beijing 2022
January 24, 2020
With Beijing 2022 Winter Olympics looming, China’s General Administration of Sport (GAS) and its National Radio…
Nike Cements Top Spot In Global Track and Field Sponsorship Race; Continues Backing Team China
January 17, 2020
American sportswear giant Nike and the Chinese Athletics Association (CAA) have agreed a long-term partnership extension…
Snickers Is Latest International Brand To Hop Onto Beijing 2022 Hype
December 20, 2019
Mars Wrigley-owned chocolate bar brand Snickers has sealed a deal with the 2022 Beijing Winter Olympics…
State-Owned Insurance Giant PICC Backs Beijing 2022
December 13, 2019
The People’s Insurance Company (Group) of China (PICC Group) became the tenth first-tier Official Partner of…
Feature: Airbnb Breaks New Ground As Official Sponsor of the Olympic Games
December 3, 2019
Airbnb has broken new ground in the Sponsorship marketplace by becoming an official sponsor of the…
Japanese Arm of Boston Consulting Group Backs Tokyo 2020
November 17, 2019
Boston Consulting Group K.K (BCG Japan) has been announced as a Tokyo 2020 official supporter, taking…
