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Olympics
Spectator Bans For Tokyo 2020 Angers Some Local Sponsors
July 9, 2021
The Tokyo 2020 Olympics will now be held without spectators at venues in the Japanese capital and…
India’s Olympic Hopes Get Double Boost
June 22, 2021
Following an acrimonious split with Chinese sports apparel giant Li-Ning, the Indian Olympic Association (IOA) has…
Tokyo 2020 Tipped To Be The Most Expensive Summer Olympics
December 4, 2020
Organisers of the postponed Tokyo 2020 Olympics are estimating that the event’s delay will cost US$1.9b,…
Study: How Athlete Sponsorship Can Affect A Company’s Stock Market Value
October 29, 2020
The performance of sponsored athletes in sporting events can have an impact on a company’s stock…
Tokyo 2020 Organisers Poised For Sponsorship Renegotiations
June 27, 2020
Tokyo 2020 organisers will negotiate with sponsors next month about the implications of the postponed Olympics.…
65% Of Tokyo 2020 Domestic Sponsors Unsure Of Backing The Games
June 19, 2020
Almost two thirds of domestic sponsors for the Tokyo 2020 Games are undecided on whether to…
Tokyo Preps For A Scaled Down Olympics Next Year
June 6, 2020
Plans for the Tokyo 2020 Olympic and Paralympic Games to be a pared down event next…
India Keen To Host 2032 Olympics
May 7, 2020
Indian Olympic Association president Narinder Batra has said the nation will ramp up its efforts to…
IOC President Bach Warns Sporting Organisations To Brace For Post COVID-19 Budget Cuts and Event Consolidation
May 1, 2020
International Olympic Committee (IOC) president Thomas Bach has urged the various sporting organisations under the Olympic…
Toyota Continues Backing of 200+ Tokyo 2020 Olympians
April 8, 2020
Japanese carmaker Toyota will continue to back its sponsored athletes despite the postponement of the Tokyo…
