Nike

INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia

July 13, 2016

Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…

After A Three-Year Hiatus, Toray Returns To A Booming Chinese Marathon Market

September 9, 2015

Toray Industries Inc. is sponsoring the Shanghai International Marathon again, after a three-year absence because of strained Sino-Nippon diplomatic ties.

Nike Birdies Two Young Chinese Golfers

June 19, 2013

Nike Golf has announced that China's Xin-Jun Zhang and Hao-Tong Li have become the sporting behemoth’s latest ambassadors. As part of the multi-year sponsorship deal, Zhang and Li…

Nike extends AFC sponsorship

May 15, 2012

Footwear sports apparel and equipment giant, Nike has renewed its sponsorship of the Asia Football Confederation for at least four years.

Nike sponsors Vietnam SEA Games tennis squad

November 9, 2011

Sports apparel and equipment giant, Nike, has become a major sponsor of the Vietnam Tennis Federation and will back the nation's tennis team in the upcoming Southeast Asian…

Nike renews India cricket deal for five years

May 2, 2011

Sports apparel brand, Nike, has renewed its sponsorship of the Board of Control for Cricket in India (BCCI) for a further five years. Nike will remain the official…

Nike signs ambassador deal with Japanese MMA fighter

February 22, 2011

Apparel brand Nike has signed Japanese MMA fighter and former Olympian, Kazuyuki Miyata as a brand ambassador. Miyata said he was keen to work with Nike to encourage…

Nike Becomes CBA Official Match Ball Sponsor

July 20, 2009

Nike has signed a deal with Infront China, becoming the official match ball sponsor for the China Basketball Association's 2009-2010 Season.

Nike Offers Annual US$15 million to Chinese Super League

February 18, 2009

According to Chinese reports, Nike is willing to invest 15 million U.S. dollars in the Chinese Super League in 2009. The sponsorship for 2009 would include provision of…