While Adidas' decision to invest in Olympic sponsorship has afforded a raft of advertising rights and privileges, Nike is taking creative measures to ensure it remains competitive.
Rumours have arisen this week regarding possible plans by members of the Chinese swimming team to wear Chinese swimming costumes, in spite of an exclusive contract with Nike.Nike…
Nike and Adidas, desperate to increase market share, are battling fiercely to gain attention in an increasingly cut-throat Chinese market.With the domestic audience for the Beijing Games expected…
German footwear brand adidas AG is keen to step in and take Nike's sponsorship of the Korean Football Association when the current deal expires at the end of…
Your session has timed out for security reasons. Please login again.
Order Confirmed! Thanks
Success
You have successfully activated your new nominee(s)!
Order Submitted! Thanks
ASN will be in touch very soon. For now, we’ve given you a free News profile so feel free to browse the 4,000 or so insight articles on the site. We’ll take you there now
ALERT
OK. To activate the user, please "Pay & Activate" from the Profile page