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Nike
Nike Cements Top Spot In Global Track and Field Sponsorship Race; Continues Backing Team China
January 17, 2020
American sportswear giant Nike and the Chinese Athletics Association (CAA) have agreed a long-term partnership extension…
SportPro Ranks Japan’s Naomi Osaka As 2019’s Most Marketable Athlete
August 23, 2019
Earlier this week, SportsPro has named Japanese tennis sensation Naomi Osaka as the world’s most marketable athlete for 2019.
Sponsors Go Cold on Neymar Over Rape Allegations
June 11, 2019
Nike has admitted it is ‘very concerned’ about a rape accusation against football star Neymar that has already seen certain sponsors distancing from the use of his image.
Nike Usurps Adidas For Tennis Star Naomi Osaka
April 9, 2019
Women’s tennis sensation Naomi Osaka has negotiated a fresh sponsorship deal with Nike, ending her association with Adidas.
Interview: Culture Group, Backstory on Groundbreaking Nike-LPL eSports Partnership
March 22, 2019
ASN spoke to Michael Patent, Co-Founder of Culture Group, on Nike’s historic four-year apparel sponsorship deal with TJ Sports for China’s League of Legends Pro League.
Nike Agrees Bumper Chinese eSports Sponsorship Deal With LPL
March 2, 2019
Nike has officially signed a game-changing, four-year partnership with the pre-eminent Chinese esports series - the League of Legends Pro League (LPL).
Nike Deepens Chinese Endorsement Investment With Female Football Star Wang Shuang
January 2, 2019
Nike has secured an endorsement deal with 23-year-old Chinese female footballer Wang Shuang to boost its position there.
Challenger Brand Ousts Nike As Kit Sponsor Of Indian Football
January 1, 2019
Homegrown, challenger brand Six5 Six will replace sporting behemoth Nike as the kit sponsor of the Indian National Football teams.
Nike Grows Female Consumption In China, But Has To Increase Sponsorship Investment In Women Only Platforms
December 7, 2018
Nike is on a mission to promote women's sneaker culture, as the female sportswear market grows strongly in China.
Nike To Pump US$144m Into Chinese eSports Scene; 26x More Than Average Team Deal
November 21, 2018
Nike is set to sign a massive deal with the Chinese League of Legends Pro League (LPL), according to Lanxiong Sports.
