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How Will Malaysia’s Motorsports Sponsorship Industry Cope Without The F1 Grand Prix?
November 30, 2016
The past week has seen Malaysia’s withdrawal from hosting Formula One (F1) Grand Prix races after 2018, hogging the headlines.
Challenger Korean Tyre Brand Splashes On Two European Football Partnerships: Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min in its books.
Challenger Korean Tyre Brand Splashes On Two European Club Football Partnerships; Category Continues To Neglect Asian Market
July 21, 2016
Kumho Tyre has sealed a two-year partnership with London-based EPL club Tottenham Hotspur, which has South Korean football star Son Heung-min on its books.
DHL Builds Brand Awareness By Localising Global Partnerships
December 2, 2015
Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…
ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion
October 15, 2015
Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…
Asian Club Football Giant Hooks Up With Etihad
July 17, 2015
Etihad Airways has sealed a sponsorship deal to become the official airline of popular Saudi Arabian football club Al-Ittihad.
Pirelli Title Sponsors WSBK In Sepang
June 4, 2014
Italian tyre maker Pirelli has strengthened its partnership with the Superbike World Championship (WSBK) by taking on title sponsorship of the motorcycling series’ new race in Malaysia.
Singapore GP has new Title Sponsor
April 15, 2014
Singapore Airlines (SIA), the city-state’s national carrier, is set to take over title sponsorship of the only night race in the Formula 1 circuit, from state owned telco…
Mumbai Indians Soar With Etihad Deal
April 14, 2014
Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.
Opinion: Why sponsor Formula One (F1)?
February 6, 2014
As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…
