Motorsports

DHL Builds Brand Awareness By Localising Global Partnerships

December 2, 2015

Gone are DHL’s days of merely buying television commercial spots to build brand awareness, as the logistics behemoth injects oomph into its sports and entertainment partnerships with clever…

ASN Interview: Singha to Continue to Use Sports Sponsorship as a Vehicle for International Expansion

October 15, 2015

Most ASEAN brands tend to be cautious and rarely venture into sports Sponsorship. However, the Thai beer Singha has been a notable outlier making a slew of high…

Asian Club Football Giant Hooks Up With Etihad

July 17, 2015

Etihad Airways has sealed a sponsorship deal to become the official airline of popular Saudi Arabian football club Al-Ittihad.

Pirelli Title Sponsors WSBK In Sepang

June 4, 2014

Italian tyre maker Pirelli has strengthened its partnership with the Superbike World Championship (WSBK) by taking on title sponsorship of the motorcycling series’ new race in Malaysia.

Singapore GP has new Title Sponsor

April 15, 2014

Singapore Airlines (SIA), the city-state’s national carrier, is set to take over title sponsorship of the only night race in the Formula 1 circuit, from state owned telco…

Mumbai Indians Soar With Etihad Deal

April 14, 2014

Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.

Opinion: Why sponsor Formula One (F1)?

February 6, 2014

As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…

Asian events prone to terrorism: Race of Champions called off

December 4, 2013

The 26th edition of the Race of Champions, which would have been held on December 14 and 15 at the Rajamangala Stadium, has been called off due to…

Shell Advance renews Malaysian MotoGP Partnership

July 26, 2013

Leading motorcycle lubricant brand, Shell Advance returns as title sponsor of the Malaysian Motorcycle Grand Prix after renewing its deal with series organizer Dorna.

Red Bull and Singha to sponsor 2013 ROC

July 19, 2013

Red Bull and Thai beer brand Singha will become the title sponsors for 2013’s Race Of Champions in Bangkok, Thailand. This is the second time that the annual…