Motorsports

Qatar Airways Backs Season Opening FIA World Endurance Championship (WEC)

February 23, 2024

Qatar Airways is set to back the twelfth season of the FIA World Endurance Championship (WEC)…

Saudia Arabia’s Public Investment Fund (PIF) Dives Into E-racing

January 31, 2024

Saudi Arabia’s Public Investment Fund (PIF) has announced a new partnership focusing on a trio of all-electric…

Indian Supercross Racing League (ISRL) Kicks Off With A Raft Of Sponsors

January 29, 2024

The CEAT Indian Supercross Racing League (ISRL), touted to be the world’s first franchise-based supercross league…

Formula E Team Mahindra Racing Renews Deals

November 15, 2023

India’s Formula E Championship team Mahindra Racing has renewed sponsorship deals with Nippon Audiotronix and Coral…

Budding Unicorn Carsome Secures First Of Several Sponsorship Deals

April 6, 2021

Southeast Asian car ecommerce platform Carsome has struck its first sponsorship deal, inevitably in the world…

Formula E Moots Closed Door Season In Remote Locations

April 17, 2020

Formula E series is exploring “all options” to complete its current season, according to CEO Jamie Reigle,…

Caltex Continues Branded Content Love Affair With Nat Geo

July 28, 2019

Chevron, parent company of Caltex, has partnered with FOX Network’s National Geographic and Guinness World Records to launch a Southeast Asian centric campaign.

Volkswagen Maintains Sponsorship Budget Skew In India

February 13, 2019

Through its content offerings, Volkswagen Motorsports India’s property, Ameo Cup, has resonated with sport fans across the country.

French Football League Pulls in Fast Growing Tyremaker From South Asia

September 14, 2018

Mumbai-based off-the-road tyre company Balkrishna Industries Limited (BKT) has secured a deal with the French Football League (LFP) to become the new title sponsor of the Coupe de…

Challenger Brand Asahi Kasei Scores First Motorsport Deal

July 27, 2018

The chemical and materials multinational Asahi Kasei might be a challenger brand for its category in the Asian sponsorship market but it has scored a landmark global partnership…