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Hankook Seals Title Sponsorship Of 2027 FIA WRC IN USA
November 13, 2026
South Korean tyre giants Hankook has cemented its association with the FIA World Rally Championship (WRC) after clinching…
Amazon Web Services (AWS) Secures Global FIA Partnership
November 2, 2026
Motor racing’s FIA governing authority has sealed a recent global partnership with Amazon Web Services (AWS),…
Bisleri International Renews Indian Racing Festival (IRF) Partnership
October 23, 2026
Bisleri International has renewed its partnership with the Indian Racing Festival (IRF), continuing as the official hydration partner…
Google Cloud Expands Its Multi-year Deal With Formula E
February 3, 2026
Google Cloud has expanded its multi-year deal with Formula E by becoming its principal AI partner. The…
MOTORSPORT SPONSORSHIP IN ASIA
October 31, 2025
The motorsport Asia sponsorship market remained a cornerstone of the regional sports marketing economy in 2024,…
Yokohama Rubber Partners Extreme H Motor Racing Series
September 17, 2025
Japanese tyre brand Yokohama Rubber is all poised to partner Extreme H, the soon to be…
Bisleri International Backs Indian Racing Festival In Landmark Deal
August 8, 2025
Bisleri International, one of India’s most iconic beverage brands, has officially entered Indian motorsport sponsorship, partnering…
UBL’s Kingfisher Power Soda Backs The Indian Racing League
August 19, 2024
United Breweries Limited (UBL), a subsidiary of the Heineken Company, has struck a fresh partnership with The Indian…
Qatar Airways Solidifies Exclusive MotoGP Deal
May 9, 2024
Qatar Airways have sealed a multi-year deal with MotoGP, the elite global motorcycle racing series. The…
Visit Qatar Backs Major Motorsports Events In The Country
March 12, 2024
Visit Qatar, the nation’s tourism authority, has become the official partner of the Lusail International Circuit…
