Malaysia

Challenger Health Supplement Brand Backs Niche Athletes In Malaysia

August 17, 2016

Multi-level marketing (MLM) company Usana Malaysia, which focuses on nutritional supplements, will be sponsoring dodgeball player Muhamad Heidy Mohd Yusoff and triathlete Shahrom Abdullah for the next 18 months.

INSIGHT: Women’s Sports Sponsorship Is 1 Billion+ Dollars Behind Parity with Men's Sport In Asia

July 13, 2016

Despite the trailblazing achievements of Asian female athletes on the global stage in recent years, commercial investment in women’s sport remains alarmingly low in Asia, in comparison to…

Partnerships in ASEAN eSports Hint That Industry is Ready to Unlock 660m Audience

June 21, 2016

While South Korea and China dominate the eSports economy in Asia, there are glimmers of a sea change in South-East Asia, including an outlier sponsorship deal in Malaysia…

REPORT: Asian Football Fans Wave A Red Card At Fast Food And Beer Sponsors

May 18, 2016

Football fans in Asia perceive fast food and alcohol brands as a blemish for the beautiful game, even though these companies spend millions to back the sport through sponsorship…

UnderArmour Expands Deal With Asian MMA Platform To Take On The Big Guys

May 3, 2016

Challenger sports brand Under Armour, known for its provocatively humorous Rule Yourself campaigns, will collaborate with One Championship as an official partner across South-East Asia this year.

BVB Strides Forward Commercially In Thailand, More To Come In China

April 20, 2016

German football giant Borussia Dortmund (BVB), currently second in the Bundesliga, has sealed a hat trick of Thai deals this month, as it continues to flex its commercial…

Malaysia Airlines Is Back in the Black And Renewing Its Sponsorships... But It's a Domestic-Only Strategy

April 13, 2016

Just two months after making its first profit for several years, Malaysia Airlines has announced it is to continue its sponsorship of a pair of regional music festivals…

Another Sponsorship Coup For Malaysia’s Domestic Football

March 11, 2016

Malaysia’s fifth-largest telco U Mobile has become the official co-sponsor of the Superbest Power Piala FA and Liga Premier Malaysia for three years, beginning from the 2016 season.

Sponsorship Crisis at Kedah FA Ahead Of M-League Season

February 9, 2016

The Kedah Football Association (KFA) faces dire financial straits following sponsorship withdrawals due to recent turmoil in the state’s political arena.

Sponsorship Woes Brew For Kedah FA Ahead Of M-League Season

February 9, 2016

The Kedah Football Association (KFA) faces dire financial straits following sponsorship withdrawals due to recent turmoil in the state’s political arena.