Malaysia

One FC Partners With Yahoo Southeast Asia

September 25, 2013

Asia’s largest Mixed Martial Arts (MMA) organization, One Fighting Championship (FC) is set to collaborate with Yahoo as its official digital partner to bring in exclusive and behind-the-scenes…

Subway Partners The Asian Tour

August 30, 2013

Subway, the world’s largest sandwich chain, has become the Official Quick Service Restaurant of the Asian Tour.

DRB-HICOM Unveils The EurAsia Cup

August 27, 2013

One of Malaysia’s largest conglomerates, DRB-Hicom Bhd was announced as the Presenting Partner of the inaugural EurAsia Cup, which will take place at the Glenmarie Golf and Country…

Hockey India Scores Apparel Partnership Deal

August 15, 2013

Hockey India has announced local brand Shiv Naresh as its apparel partner for the national teams and Hero Hockey India League (HHIL).

Manchester United partners PepsiCo

August 1, 2013

Barclays Premier League champions Manchester United has recently added US based food and beverage firm PepsiCo Inc to their fast expanding roster of global sponsors in Southeast Asia.

Shell Advance renews Malaysian MotoGP Partnership

July 26, 2013

Leading motorcycle lubricant brand, Shell Advance returns as title sponsor of the Malaysian Motorcycle Grand Prix after renewing its deal with series organizer Dorna.

LiNing Sponsors The Malaysian Amateur Basketball Association(MABA)

July 18, 2013

One of China’s biggest sports brands, Li-Ning, have announced a partnership with the Malaysian Amateur Basketball Association (MABA).

Lionel Messi Becomes WeChat’s Global Ambassador

July 11, 2013

China’s popular messaging app WeChat is raising its international profile by launching a global ad campaign featuring football superstar Lionel Messi.

Qatar Airways Becomes FC Barcelona’s Asian Tour Sponsor

July 3, 2013

Qatar Airways, the first commercial shirt sponsor of La Liga champions FC Barcelona, signs on as the official title sponsor of the club’s lucrative pre-season Asian tour in…