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K-Pop
Neymar Scores Endorsement Deal With Police
December 18, 2013
Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…
Dal Shabet Scores Deal With Elysian Gangchon Resort
November 15, 2013
K-pop girl group Dal Shabet has been announced as the honorary ambassador of GS Construction’s Elysian Gangchon Resort, a 3-star hotel in Chuncheon.
NU’EST-M Set To Scale Chinese Music Scene
November 8, 2013
Korean–based Pledis Entertainment has just announced a deeper collaboration with their China-based counterpart, Yuehua Entertainment, in a bid to conquer the Chinese music industry.
Sistar Renews Endorsement Deal With Pelicana
June 27, 2013
South Korean all-girl pop group, Sistar, is set to extend their endorsement deal with Korean fried chicken brand Pelicana for another year.
Samsung secures naming rights to K Pop awards
December 10, 2012
Consumer electronics brand Samsung will be the naming rights sponsor of South Korea's Grammy Awards, the Golden Disk Awards.
AirAsia X sponsors Korean boy band
November 14, 2011
Air Asia X has become the official airline sponsor of Korean boy bad, 2PM’s concert in Kuala Lumpur that will be held at Stadium Negara later this month.
