K-Pop

NU’EST-M Set To Scale Chinese Music Scene

November 8, 2013

Korean–based Pledis Entertainment has just announced a deeper collaboration with their China-based counterpart, Yuehua Entertainment, in a bid to conquer the Chinese music industry.

Sistar Renews Endorsement Deal With Pelicana

June 27, 2013

South Korean all-girl pop group, Sistar, is set to extend their endorsement deal with Korean fried chicken brand Pelicana for another year.

Samsung secures naming rights to K Pop awards

December 10, 2012

Consumer electronics brand Samsung will be the naming rights sponsor of South Korea's Grammy Awards, the Golden Disk Awards.

AirAsia X sponsors Korean boy band

November 14, 2011

Air Asia X has become the official airline sponsor of Korean boy bad, 2PMâ€™s concert in Kuala Lumpur that will be held at Stadium Negara later this month.