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K-Pop
Sistar Renews Endorsement Deal With Pelicana
June 27, 2013
South Korean all-girl pop group, Sistar, is set to extend their endorsement deal with Korean fried chicken brand Pelicana for another year.
Samsung secures naming rights to K Pop awards
December 10, 2012
Consumer electronics brand Samsung will be the naming rights sponsor of South Korea's Grammy Awards, the Golden Disk Awards.
AirAsia X sponsors Korean boy band
November 14, 2011
Air Asia X has become the official airline sponsor of Korean boy bad, 2PM’s concert in Kuala Lumpur that will be held at Stadium Negara later this month.
