March 10, 2014
Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
February 11, 2014
As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.
December 18, 2013
Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…
November 15, 2013
K-pop girl group Dal Shabet has been announced as the honorary ambassador of GS Construction’s Elysian Gangchon Resort, a 3-star hotel in Chuncheon.
November 8, 2013
Korean–based Pledis Entertainment has just announced a deeper collaboration with their China-based counterpart, Yuehua Entertainment, in a bid to conquer the Chinese music industry.
June 27, 2013
South Korean all-girl pop group, Sistar, is set to extend their endorsement deal with Korean fried chicken brand Pelicana for another year.
December 10, 2012
Consumer electronics brand Samsung will be the naming rights sponsor of South Korea's Grammy Awards, the Golden Disk Awards.
November 14, 2011
Air Asia X has become the official airline sponsor of Korean boy bad, 2PM’s concert in Kuala Lumpur that will be held at Stadium Negara later this month.