K-Pop

Nepa Buys Into The iKON Hype

June 16, 2015

The much anticipated debut album from YG Entertainment’s iKON has been in the pipeline for the past two years, seemingly an eternity in the K-pop world…However, the savvy…

ASN INTERVIEW: Nestle (Asia) still a cautious investor in non-traditional media

April 10, 2015

Swiss-based FMCG giant Nestle spent USD3.12b^ in global advertising for 2013, yet its management is still getting to grips with some variants of non-traditional communications in Asia.

Sayonara Psy. Meet the new Korean Wave of Endorsements: EXO

February 25, 2015

A relative newcomer to the Korean boy band scene, EXO, is proving it can move the needle for commercial endorsements as well as album sales.

AlphaBat Endorse Boy London

October 2, 2014

AlphaBat, the all-male Korean hip hop group, which was launched last year under Simtong Entertainment, continues its brand endorsement ties with Boy London.

Kara’s Goo Hara Endorses Estee Lauder

March 10, 2014

Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.

ASN INSIGHT: Creative Content Development In The Asian Music Industry

February 11, 2014

As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.

Insight: Creative Content Development In The Asian Music Industry

February 11, 2014

As far as the global music industry is concerned, much has developed in the landscape over the past decade especially with the rise of technological tools and platforms.

Neymar Scores Endorsement Deal With Police

December 18, 2013

Brazilian football star Neymar is set to join the likes of David Beckham, Bruce Willis and George Clooney, after sealing a global brand endorsement deal with popular Italian…

Dal Shabet Scores Deal With Elysian Gangchon Resort

November 15, 2013

K-pop girl group Dal Shabet has been announced as the honorary ambassador of GS Construction’s Elysian Gangchon Resort, a 3-star hotel in Chuncheon.

NU’EST-M Set To Scale Chinese Music Scene

November 8, 2013

Korean–based Pledis Entertainment has just announced a deeper collaboration with their China-based counterpart, Yuehua Entertainment, in a bid to conquer the Chinese music industry.