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K-Pop
Kenzo Joins The K-Pop Endorsement Bandwagon
July 4, 2023
LVMH-owned Japanese luxury brand Kenzo is the latest to have a K-pop star as its global…
Prada Jumps On The K-Pop Bandwagon With Enhypen
June 15, 2023
Italian luxury brand Prada has named K-pop boyband Enhypen as its latest celebrity brand endorsers. Earlier…
PUBG Hosts First-Ever Virtual Concert With Blackpink
July 29, 2022
Mobile-based game PUBG Mobile has begun to host its first ever virtual concert featuring best-selling K-pop girl group…
K-Pop Star CL Parties It Up With Johnnie Walker
June 18, 2021
Diageo-owned Johnnie Walker has secured an endorsement deal with K-pop star and rapper CL as a part…
Louis Vuitton and McDonald’s Join The BTS Bandwagon
April 22, 2021
K-pop’s biggest boyband BTS has had a bumper week in the global endorsement scene, scoring deals…
South Korean White Goods Brand Follows MNCs To Endorse BTS
March 17, 2021
The relatively unknown South Korean air purifier brand Coway has secured a global endorsement deal with…
UMG Co-Invests In Live Gig Streaming Platform With Korean Music Titans
February 19, 2021
Universal Music Group (UMG) is working with two K-Pop majors – Big Hit Entertainment and YG…
Coca-Cola Copies Pepsi's K-Pop Deal With BTS Partnership
January 21, 2021
Coca–Cola is collaborating with K-pop boy band BTS for its new global campaign “Turn up your…
Pepsi Boards The K-Pop Craze With Blackpink Deal
January 15, 2021
With K-pop reigning across the globe, it’s no surprise Pepsi is tapping on the mass appeal…
Prudential Invests In K-Pop With SuperM Collab
January 8, 2021
The Asian arm of insurer Prudential has become the first life insurance company in Asia Pacific…
