Register
to get articles and more to your inbox
News & insights
Archive
Directory
K-Pop
French Luxury House Celine Scores An Endorsement Deal With NewJeans’ Danielle
March 27, 2024
French luxury house Celine has made Danielle of K-pop sensation NewJeans its newest global brand ambassador. …
Bonia Returns To The Endorsement Game, Partners Twice’s Nayeon
January 11, 2024
Malaysian fashion retailer Bonia, which specialises in leather goods, has become yet another brand diving into…
Louis Vuitton Taps Ahead With K-Pop Buzz Band RIIZE
December 22, 2023
Earlier this week, Louis Vuitton surprised us by enlisting new K-pop boy band RIIZE as its…
K-Pop Girl Group New Jeans Spices It Up With McDonald’s Collab
November 2, 2023
The much anticipated collaboration between fast rising K-pop girl group New Jeans and McDonald’s has finally…
Moschino Dives Into The Glitzy K-Pop Endorsement World
September 8, 2023
High-end Italian streetwear label Moschino has secured an endorsement deal with K-pop Girls’ Generation’s Tiffany Young. …
Michael Kors Moves Into The K-Pop World
August 9, 2023
Following the lead of its luxury counterparts, American brand Michael Kors has been bitten by the…
Cartier Welcomes Another Big Asian Celebrity To Its Endorsement Portfolio
July 20, 2023
French luxury jewellery brand Cartier is the next one to join the K-pop bandwagon as it…
Kenzo Joins The K-Pop Endorsement Bandwagon
July 4, 2023
LVMH-owned Japanese luxury brand Kenzo is the latest to have a K-pop star as its global…
Prada Jumps On The K-Pop Bandwagon With Enhypen
June 15, 2023
Italian luxury brand Prada has named K-pop boyband Enhypen as its latest celebrity brand endorsers. Earlier…
PUBG Hosts First-Ever Virtual Concert With Blackpink
July 29, 2022
Mobile-based game PUBG Mobile has begun to host its first ever virtual concert featuring best-selling K-pop girl group…
