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K-Pop
Bottega Veneta Dives Into K-Pop Endorsement Deal With Stray Kids’ I.N.
January 28, 2025
Kering owned luxury brand Bottega Veneta has made K-pop idol I.N as its latest Brand Ambassador,…
Hana Financial Group Scores G-Dragon’s Endorsement
January 16, 2025
Hana Financial Group has secured an endorsement from the King of K-pop G-Dragon late last week.…
Calvin Klein Goes The Familiar K-Pop Endorsement Route
October 2, 2024
Calvin Klein is leveraging on the phenomenal power of K-pop by sealing an endorsement deal with…
Prada Scores Endorsement With K-pop girl group aespa’s Karina
September 6, 2024
Italian luxury label Prada has trod a familiar path; securing an endorsement deal with K-pop girl…
Coca-Cola Company’s Fanta Secures Endorsement With Rookie K-Pop Boy Band RIIZE
April 19, 2024
Fanta, which is under the Coca-Cola Company portfolio, has latched on to SM Entertainment run K-pop boy…
French Luxury House Celine Scores An Endorsement Deal With NewJeans’ Danielle
March 27, 2024
French luxury house Celine has made Danielle of K-pop sensation NewJeans its newest global brand ambassador. …
Bonia Returns To The Endorsement Game, Partners Twice’s Nayeon
January 11, 2024
Malaysian fashion retailer Bonia, which specialises in leather goods, has become yet another brand diving into…
Louis Vuitton Taps Ahead With K-Pop Buzz Band RIIZE
December 22, 2023
Earlier this week, Louis Vuitton surprised us by enlisting new K-pop boy band RIIZE as its…
K-Pop Girl Group New Jeans Spices It Up With McDonald’s Collab
November 2, 2023
The much anticipated collaboration between fast rising K-pop girl group New Jeans and McDonald’s has finally…
Moschino Dives Into The Glitzy K-Pop Endorsement World
September 8, 2023
High-end Italian streetwear label Moschino has secured an endorsement deal with K-pop Girls’ Generation’s Tiffany Young. …
