Register
to get articles and more to your inbox
News & insights
Archive
Directory
K-Pop
Hyundai Duty Free Replaces NewJeans With QWER As Brand Ambassadors
July 10, 2025
Fresh from winning the favourite girl band award at 34th Seoul Music Awards last month, QWER…
Gucci Lands Global Endorsement With Stray Kids’ Lee Know
July 2, 2025
Gucci has successfully negotiated a global endorsement deal with Lee Know of K-pop boyband Stray Kids. …
Haribo Jumps on The K-Pop Bandwagon With Jennie Collaboration
April 21, 2025
In a rather surprising left-field move, German gummy brand Haribo is all poised to collaborate with…
PUBG MOBILE Partners K-Pop Girl Group Babymonster
March 25, 2025
With PUBG MOBILE’s seventh anniversary upcoming, it is partnering K-pop girl group Babymonster. Under the partnership, PUBG…
Ottogi Corporation Makes BTS’ Jin Global Brand Ambassador For Jin Ramen
March 14, 2025
Ottogi Corporation, which made BTS’ star Jin its global brand ambassador for Jin Ramen late last…
Bottega Veneta Dives Into K-Pop Endorsement Deal With Stray Kids’ I.N.
January 28, 2025
Kering owned luxury brand Bottega Veneta has made K-pop idol I.N as its latest Brand Ambassador,…
Hana Financial Group Scores G-Dragon’s Endorsement
January 16, 2025
Hana Financial Group has secured an endorsement from the King of K-pop G-Dragon late last week.…
Calvin Klein Goes The Familiar K-Pop Endorsement Route
October 2, 2024
Calvin Klein is leveraging on the phenomenal power of K-pop by sealing an endorsement deal with…
Prada Scores Endorsement With K-pop girl group aespa’s Karina
September 6, 2024
Italian luxury label Prada has trod a familiar path; securing an endorsement deal with K-pop girl…
Coca-Cola Company’s Fanta Secures Endorsement With Rookie K-Pop Boy Band RIIZE
April 19, 2024
Fanta, which is under the Coca-Cola Company portfolio, has latched on to SM Entertainment run K-pop boy…
