Influencer Marketing

Report: Over 90% Indian Marketers To Launch Influencer Campaigns In 2018

January 13, 2018

Almost 92% of marketers in India are expected to launch at least one influencer campaign in 2018 according to a recent study by Zefmo, a leading influencer marketing…

PepsiCo Looks For Better Value With KOLs In India’s Sponsorship Market

October 26, 2017

PepsiCo India recently parted ways with Indian cricket captain Virat Kohli and will look towards KOLs for brand endorsements instead of opting for 'traditional' celebrities.

ASN Interview: StyleHaul’s Asia Pacific’s VP Philip Kitcher Reveals Secrets To A Great Branded Content Campaign

October 22, 2017

StyleHaul has been rocking up the world of fashionistas and beauty lovers with its diverse array of branded content offerings since 2011. ASN gets the insider view from…

Iconoclastic New Asian Telco Eyes Expansion: Prefers Tactical KOL-led Sponsorship

October 18, 2017

Singapore-based telco disruptor Circles.Life has been making a lot of waves in its ambitious efforts to corner 3 to 5% of the nation’s data-hungry consumers. And now it…

Amorepacific Focuses On Southeast Asia

September 19, 2017

South Korea’s biggest cosmetics maker Amorepacific is creating new lines of products to suit Muslims and darker-skinned women in the Asean region as it tries to make up…

Report: Key Takeaways From Kantar Group’s China Social Media Impact Report 2017

July 10, 2017

Chinese social media users are most pleased with WeChat, while younger generations have a higher satisfaction rate with Weibo; female consumers look to social media to make purchasing…

Vice Eyes Indonesian Millennials For Growth

November 8, 2016

North American youth entertainment platform Vice has finally set its eyes on Indonesia, home to one of the largest millennial populations in the world.

2016 Trends In India's Sportainment Landscape Part 2

January 12, 2016

The latest report by GroupM’s specialist business unit ESP Properties (Entertainment & Sports Partnerships) predicts the Top 10 trends in 'sportainment' for 2016. Here’s the second half of…

K-Pop Continues To Bank On Cosmetic Endorsements

December 3, 2015

Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…