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Influencer Marketing
Southeast Asian E-Commerce Platform Zalora Dial Into Podcasts
May 7, 2021
Southeast Asian e-tailer Zalora is ramping up its branded content game by launching Zalora Talks, a…
Virtual Influencers Are The Latest Moneymakers For The Gaming World
January 13, 2021
China continues to be at the cutting-edge of developing virtual influencers; once only synonymous with the…
Branded Content Still A Backbone Of Singapore Tourism Board’s Destination Marketing
November 6, 2020
The Singapore Tourism Board (STB) is set to unveil another branded content series as part of…
AirAsia Boosts Southeast Asian Pop Music Scene
September 24, 2020
Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…
Havaianas Pumping US$50m Into Asia To Boost Business
July 10, 2020
Brazilian footwear giant Havaianas - they of the colourful flip-flops - will be investing over US$50m…
Brands In India Reassess Influencer Marketing Strategies As Govt Bans Chinese Apps
July 3, 2020
Brands in India are reassessing their influencer marketing strategies with the government banning TikTok and 58…
Brands Leverage Influencer Marketing As India Continues Lockdown
April 23, 2020
As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…
Puma Tackles Southeast Asia With Virtual Influencer
March 19, 2020
Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…
Brands In India Tipped To Increase Investment In Influencer Marketing
February 29, 2020
Four out of five brands in India expect to boost spending on influencer marketing in 2020,…
PepsiCo Boosts Influencer Marketing Investment
February 8, 2020
PepsiCo is set to increase its spend on influencer marketing as it seeks to connect with…
