Influencer Marketing

AirAsia Boosts Southeast Asian Pop Music Scene

September 24, 2020

Last December, AirAsia struck a record label partnership with Universal Music Group (UMG), expanding its portfolio…

Havaianas Pumping US$50m Into Asia To Boost Business

July 10, 2020

Brazilian footwear giant Havaianas - they of the colourful flip-flops - will be investing over US$50m…

Brands In India Reassess Influencer Marketing Strategies As Govt Bans Chinese Apps

July 3, 2020

Brands in India are reassessing their influencer marketing strategies with the government banning TikTok and 58…

Brands Leverage Influencer Marketing As India Continues Lockdown

April 23, 2020

As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…

Puma Tackles Southeast Asia With Virtual Influencer

March 19, 2020

Tackling the Southeast Asian market can be a challenge with language disparities, Puma has decided to…

Brands In India Tipped To Increase Investment In Influencer Marketing

February 29, 2020

Four out of five brands in India expect to boost spending on influencer marketing in 2020,…

PepsiCo Boosts Influencer Marketing Investment

February 8, 2020

PepsiCo is set to increase its spend on influencer marketing as it seeks to connect with…
Lazada 9.9 Dharni Ng

Lazada Sticks With Local Influencers For 9.9 Campaign

September 11, 2019

E-commerce platform Lazada has partnered with Singaporean beatboxer Dharni Ng as it continues to focus on hyperlocal marketing campaigns and brand activations.
China Short Form Video App

Short Form Videos From KOLs Engage China’s Lower-Tier City Youth

June 11, 2019

Over a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth, according to Hillary…
Instagram Influencer Marketing Trends

Report: Sponsored Posts By Instagram Influencers Grew By 189% In Asia

May 4, 2019

By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.