Influencer Marketing

Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?

November 23, 2015

With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…

ASN POV: The Lowdown on YouTube's Branded Content "Guidelines"

March 6, 2015

With news of YouTube’s regulatory changes for Branded Content making the headlines last week, advertisers and multi-channel networks (MCNs) have been expecting this inevitability

INTERVIEW: YouTube Creators Bethany Mota, Sam Tsui, Kurt Schneider and how they work with brand partners

October 30, 2013

The last few years have seen a new breed of content creators emerge in the online content landscape - YouTube Creators. This pioneering set are (usually) young, highly-talented publishers and artists who…