Influencer Marketing

Lazada Sticks With Local Influencers For 9.9 Campaign

September 11, 2019

E-commerce platform Lazada has partnered with Singaporean beatboxer Dharni Ng as it continues to focus on hyperlocal marketing campaigns and brand activations.

Short Form Videos From KOLs Engage China’s Lower-Tier City Youth

June 11, 2019

Over a quarter of short video app users in China are under 24 years old, and lower-tier cities are becoming increasingly important sources for growth, according to Hillary…

Report: Sponsored Posts By Instagram Influencers Grew By 189% In Asia

May 4, 2019

By 2020, the Instagram influencer industry is projected to be worth between US$5b to US$10b globally.

India Widens Endorsement Pool With Regional Influencers

December 19, 2018

India’s evolving media landscape – with broadcasters and publishers catering to demand for local language content – is being reflected in the influencer market as brands dive into…

Challenger OTT iflix Invests US$5m Into Short Form Content

December 10, 2018

Challenger OTT’s platform iflix is pumping US$5 million to launch a Creators Hub with Next 10 Ventures, a venture group focused on the creator economy.

Panasonic India Pushes For Influencer Marketing

November 9, 2018

Influencers have inverted the funnel to such an extent in recent years that marketers in India are starting to factor them into their annual calendars, according to a…

South Korean Govt Crackdown On Misleading Instagram Ads

September 11, 2018

South Korea's Fair Trade Commission (FTC) is stepping up efforts to investigate illegal advertisements by Korean influencers on Instagram—the second most popular social platform in the nation— to…

Luxury Brands Bitten By China’s Live-Streaming Bug

April 4, 2018

Major luxury brands are hopping onto China’s live-streaming trend as Fashion Week in European cities offers new opportunities to engage Chinese consumers.

Nike Reveals Influencer Strategy: Turns Usual Model On Its Head

March 23, 2018

Nike has turned the most recent interpretation of Influencer Marketing on its head - where brands pay 'social celebrities' to promote their product or service - by stating…

L2 Study Reveals Why Luxury Brands Need KOLs For We Chat Campaigns

March 2, 2018

WeChat has been touted as a must-have tool for luxury brands looking to reach consumers in China. Yet new research suggests that many brands aren’t getting the engagement…