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Amul Wins The Lockdown Marketing Race: Reaps Value By Sponsoring Retro Reruns
June 26, 2020
Indian dairy giant Amul doubled its marketing spend across media during the lockdown across the country…
Chinese Sponsors Face Backlash In India’s Sporting Scene
June 19, 2020
Chinese companies in India are battling a heavy backlash after the recent killing of 20 Indian…
Pepsi Seals Insta Deal With Lockdown Hero Sonu Sood
June 5, 2020
PepsiCo has signed Sonu Sood for its latest Instagram campaign in India to spread the message…
Indian OTTs Double Ad Spends To Signal New Trend
May 23, 2020
Advertisers in India have moved media budgets to OTT platforms to align with the spike in…
India Keen To Host 2032 Olympics
May 7, 2020
Indian Olympic Association president Narinder Batra has said the nation will ramp up its efforts to…
Brands Leverage Influencer Marketing As India Continues Lockdown
April 23, 2020
As India experiences a nationwide COVID-19 lockdown, social media use has skyrocketed, and brands from certain…
India Keen To Host 2027 Asian Cup, Sends Formal Bid
April 9, 2020
India has become the latest country to declare its interest in hosting the 2027 AFC Asian…
BCCI Poised To Invoke Force Majeure As IPL 2020 Season Looks Bleak
April 8, 2020
For the BCCI, the odds of IPL 2020 season happening this year is getting bleaker by…
Bollywood A-Lister Kareena Kapoor Khan Endorses Puma
March 11, 2020
Puma has teamed up with Bollywood star Kareena Kapoor Khan as its latest celebrity endorser in…
BCCI Tightens Its Belt; Upcoming Indian Premier League Season Hit Hard
March 7, 2020
The BCCI, India’s cricket governing authority, has halved the prize money for this season’s Indian Premier…
