India

Hrithik Roshan Unveils His Own Menswear Label

November 26, 2013

Bollywood icon Hrthik Roshan has collaborated with Myntra.com, an Indian online shopping portal, to exclusively manufacture, launch and retail his clothing brand HRX.

Lauren Gottlieb Becomes American Swan’s Brand Ambassador

November 12, 2013

American Swan, a preppy, international youth-oriented fashion brand, which is fast expanding in India, has roped in Lauren Gottlieb as a brand ambassador to launch their latest A/W…

Kingfisher Goes Kinglish

November 5, 2013

United Breweries Group’s Kingfisher Premium claims to be the world’s first beer brand to come up with a crowd sourced English font called Kinglish.

Mahindra Two-Wheelers Gamifies Centuro

October 29, 2013

Mahindra Two-Wheelers, the newest player in the Indian motorcycle market, has embarked on a massive, youth-oriented digital campaign to promote Mahindra Centuro.

IMG-Reliance & Star India Collaborate On Super Football League

October 23, 2013

IMG-Reliance and Star India have teamed up to launch an IPL-styled football league in India to serve as a hotbed for homegrown, young talents and former international superstars.

Halston Prioritises E-Tailing in Asia

October 18, 2013

American fashion label Halston, which was famous in the disco era, has launched a global flagship via its online store.

Liverpool FC Primed For India Expansion With Youth Academy

October 17, 2013

English Premier League team Liverpool FC is set to launch a coaching academy with second-tier Indian League outfit DSK Shivajians F.C. of Pune in Maharasthra to develop U-18…

Feature: Mobile Movies Out To Conquer Rural Asia

October 16, 2013

Singapore-based social enterprise, Newton Circus, is set to transform rural communities in Asia with their latest venture, Mobile Movies.

Cricket Legend Brett Lee Turns Fashion Designer For WIFW

October 10, 2013

Kolkata Knight Riders fast bowler Brett Lee is making his mark as a fashion designer today.

BCCI Award Star India & ESPN Indian Cricket Title Sponsorship

October 4, 2013

The Board of Control for Cricket India (BCCI) has awarded Title sponsorship of all domestic tournaments and international matches played in India during the 2013-2014 season to Star…