India

Nagarjuna Gets Digital With Swachh Bharat

November 4, 2014

Telugu superstar Akkineni Nagarjuna who recently became an ambassador for ‘Swachh Bharat’ (Clean India) campaign has launched a dedicated website on his personal accord to raise awareness about…

Kelloggs India takes stake in Branded Content production

October 20, 2014

While in-film product placements and co-promotion are de rigueur, Kellogg's India is amping its’ strategy by co-producing the latest Chhota Bheem four-part series on children's channel Pogo.

Saif Ali Khan Endorses Olympic Gold Quest

October 10, 2014

Bollywood star Saif Ali Khan, has been announced as the brand ambassador of Olympic Gold Quest (OGQ), to raise funds for the training of the athletes supported by…

FC Goa Gears Up For ISL

October 3, 2014

With the ISL capturing the attention of football fans in India, it is little surprise Goa, one of the traditional powerhouses in the country, has been bustling with…

India Gets Serious About Native Ads

October 1, 2014

Native advertising has been the buzzword in the global ad world but its influence in India has been nascent…But this is soon to change with the recent collaboration…

Atletico de Kolkata Scores Aircel Partnership

September 26, 2014

Atletico de Kolkata, a franchise in the new Indian Super League (ISL) football tournament, has secured a key partnership deal with Indian mobile network provider Aircel.

Micromax Partners BCCI

September 3, 2014

India’s best-selling smartphone brand Micromax has sealed title sponsorship rights for a series of international cricket matches and domestic tournaments to be played in India for a fee…

HTC Partners Kings XI Punjab

September 1, 2014

Ahead of the sixth edition of the Champions League T20 tournament, HTC has sealed an official partnership deal with Kings XI Punjab, the runners-up of Pepsi IPL Season…

INTERVIEW: VIJAY NAIR, CEO OF ONLY MUCH LOUDER DISCUSSES INDIA’S BRANDED ENERTAINMENT SCENE WITH ASN

August 24, 2014

Mention anything about live music festivals, left-field youth and pop culture in India, and the odds of live music and entertainment conglomerate Only Much Louder (OML) being credited…

Madhuri Dixit Endorses Mahakosh Soyabean Oil

August 18, 2014

Indian FMCG firm Ruchi Soya has sealed a deal with legendary Bollywood star and Jhalak Dikhhla Jaa judge Madhuri Dixit as the brand ambassador for Mahakosh Soyabean Oil.