India

Atletico de Kolkata Scores Aircel Partnership

September 26, 2014

Atletico de Kolkata, a franchise in the new Indian Super League (ISL) football tournament, has secured a key partnership deal with Indian mobile network provider Aircel.

Micromax Partners BCCI

September 3, 2014

India’s best-selling smartphone brand Micromax has sealed title sponsorship rights for a series of international cricket matches and domestic tournaments to be played in India for a fee…

HTC Partners Kings XI Punjab

September 1, 2014

Ahead of the sixth edition of the Champions League T20 tournament, HTC has sealed an official partnership deal with Kings XI Punjab, the runners-up of Pepsi IPL Season…

INTERVIEW: VIJAY NAIR, CEO OF ONLY MUCH LOUDER DISCUSSES INDIA’S BRANDED ENERTAINMENT SCENE WITH ASN

August 24, 2014

Mention anything about live music festivals, left-field youth and pop culture in India, and the odds of live music and entertainment conglomerate Only Much Louder (OML) being credited…

Madhuri Dixit Endorses Mahakosh Soyabean Oil

August 18, 2014

Indian FMCG firm Ruchi Soya has sealed a deal with legendary Bollywood star and Jhalak Dikhhla Jaa judge Madhuri Dixit as the brand ambassador for Mahakosh Soyabean Oil.

Snapdeal Rides On Bigg Boss Bandwagon

August 6, 2014

Popular Indian TV reality show Bigg Boss (@BiggBoss), which is based on Big Brother, has found a new presenting sponsor for its eighth season, slated for broadcast on…

Indian cricketers tipped for steep endorsement boosts after Test performances

July 24, 2014

Following India’s remarkable win at the Lord’s Test match against hosts England, the likes of Ishant Sharma, Bhuvaneshwar Kumar, Murali Vijay and Ajinkya Rahane will see their endorsement…

Li Ning Partners World Kabaddi League

July 22, 2014

The inaugural edition of World Kabbadi League (WKL), which kickoffs on August 9, has finally secured an apparel partner in Chinese sports brand Li Ning.