India

North East India Courts Brand Ambassador

January 2, 2015

India’s government hopes to attract a celebrity to be the brand ambassador for the North East, on the lines of Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan and…

Hero MotoCorp Ventures Deeper Into Indian Football

December 30, 2014

Following the success of the Indian Super League’s (ISL) maiden season, title sponsor Hero MotoCorp has announced a three-year partnership deal with the All India Football Federation (AIFF).

PepsiCo India Continues With Youth Centric Collaborations

December 10, 2014

PepsiCo, which aims to wrest the dominance of Coca-Cola India, in the nation’s lucrative soft drink market, has signed on a pair of action movie stars as Mountain…

Candy Crush Eyes India’s Female Youth Market

December 8, 2014

King Digital Entertainment PLC, the London-based developer of popular online and mobile game Candy Crush, has announced an exclusive licensing deal with Mumbai-based Dream Theatre.

Flipkart Banks On Branded Content

November 28, 2014

Leading Indian e-tailer Flipkart has ventured into ‘Flipkart Fashion Files’, a branded content partnership with publishing giant Conde Nast Group.

Godrej Drops Celeb Brand Ambassador Aamir Khan

November 20, 2014

Bollywood star and social activist Aamir Khan will no longer continue as Godrej Group’s Brand Ambassador, despite a successful one-year partnership.

ASN INSIGHT: Coca-Cola Fights back against Pepsi surge with IPTL Title Sponsorship

November 6, 2014

Global beverage giant Coca-Cola is set to be the Title Sponsor of the inaugural International Premier Tennis League (IPTL) and begin to fight back against Pepsi's recent sponsorship…

Nagarjuna Gets Digital With Swachh Bharat

November 4, 2014

Telugu superstar Akkineni Nagarjuna who recently became an ambassador for ‘Swachh Bharat’ (Clean India) campaign has launched a dedicated website on his personal accord to raise awareness about…

Kelloggs India takes stake in Branded Content production

October 20, 2014

While in-film product placements and co-promotion are de rigueur, Kellogg's India is amping its’ strategy by co-producing the latest Chhota Bheem four-part series on children's channel Pogo.

Saif Ali Khan Endorses Olympic Gold Quest

October 10, 2014

Bollywood star Saif Ali Khan, has been announced as the brand ambassador of Olympic Gold Quest (OGQ), to raise funds for the training of the athletes supported by…