India

Total Oil India Engages Millennial Males With First Branded Content Deal

December 1, 2017

Total Oil India is collaborating with The Viral Fever’s (TVF) subsidiary Screen Patti on a branded content series called Bonnet Pe Charcha, as part of the former’s ‘Younger…

Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab

November 8, 2017

Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…

Brands Can Tap First-Mover Advantage In India’s Esports Industry

October 27, 2017

eSports is set to join India’s sport and entertainment calendar in early 2018 with the launch of a new IPL-styled venture from media mogul Ronnie Screwvala.

Colgate Reduces Marketing Spends In India; Category Competition Growing

October 20, 2017

FMCG major Colgate-Palmolive has reduced marketing expenses in India by 7% and its Sponsorship investments are still jittery.

Brand Kohli Eyes India’s Fast-Growing Athleisure Market

September 8, 2017

Looking beyond heady endorsement deals, Indian cricket captain Virat Kohli is set to launch a new athletic leisure brand with Puma this November, according to a top company…

Amazon Prime India Dishes Out More Reality Shows To Hook Local Audiences

August 31, 2017

Amazon Prime Video India has launched three homegrown reality shows in comedy and music to entice local audiences.

De Beers Set To Splash US$140m To Court Indian & Chinese Consumers

August 30, 2017

De Beers plans to invest over US$140m in marketing this year in a bid to win over Chinese and Indian millennials.

Brand IPL Continues to Climb: Hits US$5.3b

August 25, 2017

The value of the India Premier League (IPL) has jumped by a quarter in the past year to reach US$5.3b according to Duff & Phelps, a global valuation…

India’s Leading Craft Beer Bops With Saavn

August 24, 2017

India’s buzzworthy craft beer Bira 91 has emulated the likes of Heineken with its hip hop tie-ups.

Brands Still Wary Of Celeb Endorsement Strategy: India

August 18, 2017

The relationship between brands and celebrities in India appears to be entering another cautious phase. Observers are divided as to the reasons why but the data is unequivocal.