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Amazon Prime India Dishes Out More Reality Shows To Hook Local Audiences
August 31, 2017
Amazon Prime Video India has launched three homegrown reality shows in comedy and music to entice local audiences.
De Beers Set To Splash US$140m To Court Indian & Chinese Consumers
August 30, 2017
De Beers plans to invest over US$140m in marketing this year in a bid to win over Chinese and Indian millennials.
Brand IPL Continues to Climb: Hits US$5.3b
August 25, 2017
The value of the India Premier League (IPL) has jumped by a quarter in the past year to reach US$5.3b according to Duff & Phelps, a global valuation…
India’s Leading Craft Beer Bops With Saavn
August 24, 2017
India’s buzzworthy craft beer Bira 91 has emulated the likes of Heineken with its hip hop tie-ups.
Brands Still Wary Of Celeb Endorsement Strategy: India
August 18, 2017
The relationship between brands and celebrities in India appears to be entering another cautious phase. Observers are divided as to the reasons why but the data is unequivocal.
Challenger Handset Brand Panasonic Poised To Increase Marketing Spends In India
August 15, 2017
Panasonic will pump in about US$31.24m this year in the marketing and promotion of its smartphones as it jostles with the likes of Samsung, Xiaomi and Lenovo in…
India’s Mobile Gaming Landscape Offering Viable Comms Medium
August 10, 2017
India may be far from realising its 100% literacy goal, but when it comes to mobile gaming, it is tipped to generate US$1.1b in revenue by 2020 as…
Netflix Launches Two Indian Originals In A Bid To Keep Up With Amazon Prime
August 5, 2017
Netflix is building up its Indian content offerings, launching two new originals that it will stream worldwide.
Major Indian Two-Wheeler Continues Investing In Domestic Football
July 24, 2017
Hero MotoCorp has renewed its title sponsorship deal with Indian Super League (ISL), the nation’s city-based football tournament.
Cosmetic Brands Gun For Indian Share
July 19, 2017
Beauty is a booming business for mobile-first Indian millennials now, particularly those from Tier-II cities.
