India

Challenger Indian Insurer HDFC Life Tickles With Comic-Con

February 8, 2018

India’s first private insurer HDFC Life has taken a novel approach to engage the nation’s millennials by sponsoring the recent Comic-Con Bengaluru.

Harmanpreet Kaur Is First Female Athlete To Score CEAT Deal

January 24, 2018

Indian women’s cricket star Harmanpreet Kaur has become the nation’s first female athlete to score a two-year bat endorsement deal from tyre brand Ceat.

An Indian Makeover For TV Hits, The Office & Criminal Justice

January 20, 2018

BBC Worldwide India will partner Mumbai production company Applause Entertainment to produce localised versions of The Office and Criminal Justice.

Report: Over 90% Indian Marketers To Launch Influencer Campaigns In 2018

January 13, 2018

Almost 92% of marketers in India are expected to launch at least one influencer campaign in 2018 according to a recent study by Zefmo, a leading influencer marketing…

Will Lotte's Sponsorship Investment Rise In India?

January 12, 2018

The confectionery arm of South Korean conglomerate Lotte has big ambitions in India and hopes the nation would contribute to 5% of its US$5b global revenues by 2020.

Lakme Treads The Tried And Tested Path With Isabelle Kaif Endorsement

January 5, 2018

Isabelle Kaif has joined the likes of Kareena Kapoor and Shraddha Kapoor to become the newest face of Indian cosmetic giant Lakme.

Report: Indian Movies Now Pulling In US$15m p.a. Of Brand Sponsorship

December 15, 2017

Group M-owned agency ESP’s recent report "Showbiz, The Indian Superpower", takes a deeper look on how brands are maximising value through the movies.

Bindass’s Latest Sitcom Series Tere Liye Bro Backed By A Trio Of Local Brands

December 7, 2017

One of India’s most popular entertainment channels for millennials, Bindass, has announced a new branded content series titled Tere Liye Bro, debuting tomorrow.

Total Oil India Engages Millennial Males With First Branded Content Deal

December 1, 2017

Total Oil India is collaborating with The Viral Fever’s (TVF) subsidiary Screen Patti on a branded content series called Bonnet Pe Charcha, as part of the former’s ‘Younger…

Puma Mixes Up Indian Sponsorship Strategy With Edgy Collab

November 8, 2017

Puma India has collaborated with some of the nation’s burgeoning independent rappers, street artists and hip-hop dancers on its latest branded content play with creative agency DDB Mudra…