India

Viacom18 Intensifies Original Digital Content Game As Overall Linear TV Sponsorship Softens

May 8, 2018

Viacom18 has announced it will produce a slate of short films and web programming in India, under a new studio, at the same time as ASN's spend index…

Is Aamir Khan Going To Boost India-China Ties?

April 28, 2018

Reports of India’s plan to appoint Bollywood star Aamir Khan as brand ambassador in China to boost trade between both nations have been positively received by the Chinese…

Vice Outlines India Gameplan

April 26, 2018

Global youth media giant Vice, has officially launched its operation in India, in partnership with The Times of India Group, as it intesifies a long-term play in the…

Streaming Bolsters India’s Music Industry

April 23, 2018

Music streaming contributed 27% growth to the Indian music industry last year, which saw overall revenues increase from US$85.8m in 2016 to almost US$109.1m in 2017.

Jilted Vodafone Sharpens IPL Ambush Marketing Tactics

April 9, 2018

In a move that smacks of jilted jealousy, Vodafone - India's second-largest phone telco - has gone on the ambush marketing route in a bid to upstage replacement…

Report: India’s Sports Sponsorship Hits US$1b Landmark On Back Of Strong Growth

March 23, 2018

The investment in India’s sports Sponsorship industry has reached the US$1b mark for the first time in 2017, according to the latest report by media agency GroupM and…

Is The Gloss of South Asia's T20 Leagues Scratching Off?

March 20, 2018

Despite the gloss of the apparently almighty Indian Premier League (IPL) all is not entirely well in the T20 landscape in South Asia. Pakistan Super League franchises are…

Coca-Cola India Discloses Digital Strategy

March 12, 2018

The Coca-Cola Company, home to some of India’s biggest beverage brands including local favourites Thums Up and Maaza, is ramping up its digital content marketing to tell better…

Vans Ollies Away With Girl Power Activation

March 8, 2018

Known for its empowering and engaging youth-centric campaigns, Vans continues its streak by collaborating with Girls Skate India around the time of International Women's Day