ICC (International Cricket Council)

Nissan Hedges On Cricket Sponsorship As It Courts India

October 14, 2015

Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…

MRF Tyres Partners ICC World Cup

December 2, 2014

Indian tyre manufacturer MRF Ltd, which has become one of the primary sponsors of next year’s cricket world cup, plans to raise its brand awareness globally through its…

Cricket Association of Nepal (CAN) Banks Deal With Singa Steel

December 13, 2013

Ahead of next year’s ICC Twenty20 World Cup in Bangladesh, the Cricket Association of Nepal (CAN) has landed a three-year sponsorship deal with Singa Steel, one of the…