ICC (International Cricket Council)

Challenger Craft Beer Bira 91 Flexes Global Ambitions With ICC Deal

November 29, 2018

B9 Beverages Pvt. Ltd, the maker of Bira 91 beer, have secured a five-year global partnership with the International Cricket Council (ICC).

Guest Feature: Mobile Giants Vivo, Oppo Compete to Become No. 1 in the World by Using Sports

July 5, 2018

With Samsung's profits plummeting this quarter, the battle for supremacy between Chinese mobile giants Vivo and Oppo to become top dog is heating up.

LeEco Spices Up The Indian Smartphone Race With Bollywood Move

June 15, 2016

Chinese internet and technology conglomerate LeEco has signed up as the official sponsor of the 17th International Indian Film Academy (IIFA) awards which will be held in Madrid…

Big Spending Maruti Suzuki Finally Boards The IPL Fanfare

March 22, 2016

Enticed by the mass reach of the Indian Premier League (IPL), homegrown automobile maker Maruti Suzuki has joined the sponsorship bandwagon for the 9th and 10th editions of…

ICC Makes A Fashionable Statement with Challenger Apparel Brand

February 17, 2016

The International Cricket Council (ICC) has secured a five-year deal with Indian denim brand Numero Uno Jeanswear as its official clothing manufacturer and retailer.

Scandals in World Sport Contribute to "Non-sport" Sponsorship Overtaking Sport in Asia. World Governing Body Needed

January 19, 2016

Another bodyblow for Sport. Now it's Tennis, but it could have been any sport to add to the growing list that have fallen foul of independent scrutiny and…

Category Leader Oppo Mobile Copycats Vivo with Cricket Partnership

December 11, 2015

The International Cricket Council (ICC) has secured a deal with Chinese consumer electronics giant Oppo as a global partner in the mobile handset category from 2016 to 2020.

NBA China Drives Away With Dongfeng Nissan

October 16, 2015

Automotive manufacturer Dongfeng Nissan has secured a multi-year sponsorship with NBA China.

Nissan Hedges On Cricket Sponsorship As It Courts India

October 14, 2015

Japanese car manufacturer Nissan Motor Co has sealed an eight-year sponsorship deal with the International Cricket Council (ICC), part of its strategic play to increase its small market…

MRF Tyres Partners ICC World Cup

December 2, 2014

Indian tyre manufacturer MRF Ltd, which has become one of the primary sponsors of next year’s cricket world cup, plans to raise its brand awareness globally through its…