ICC (International Cricket Council)

Coca-Cola Continues Major Cricket Partnership

January 3, 2024

Beverage behemoth Coca-Cola has renewed its deal with the International Cricket Council (ICC) for another eight…

Saudi Arabia Ramps Up On Sports Sponsorships

November 11, 2022

Despite widescale accusations of sportswashing in the media, Saudi Arabia continues stamping its mark in the…

Crypto Platform FTX Backs ICC To Attract South Asian Consumers

November 10, 2021

Cryptocurrency platform FTX has secured a global partnership with the International Cricket Council (ICC), in a…

Fintech Unicorn Becomes ICC’s Latest Global Partner

June 11, 2021

Fintech unicorn-to-be BharatPe has secured a global partnership deal with the International Cricket Council (ICC), the…

Women’s Cricket Continues to Grow Globally With Strong Audiences

June 26, 2020

This year’s Women’s T20 World Cup in Australia has garnered a global unique audience of 89…

ICC Approve Test Shirt Sponsorship As Part Of COVID-19 Response

June 14, 2020

In a break from tradition, the International Cricket Council (ICC) has sanctioned prominent front-of-shirt sponsors during…

Oppo Continues Backing World Cricket With ICC Deal

December 7, 2019

Chinese smartphone giant Oppo has extended its global partnership deal with The International Cricket Council (ICC),…

ICC World Cup Spawns Musical Ambush in India. And Virat Kohli dons a Puma sock puppet... Wait, what?

June 7, 2019

Fuelled by the ICC World Cup fever, a cross-section of brands in India have jumped on the bandwagon - with their bands - and created musical themed campaigns,…

Coca-Cola Makes Statement With Major Cricket Deal; Crushes Pepsi’s Dominance

February 3, 2019

The International Cricket Council (ICC) has announced a major five-year deal with Coca-Cola and in doing so, the beverage has traded places with its main rival, dramatically.

South Asian Whisky Brand Increases Spend 3x With Cricket & Music

December 14, 2018

The whisky brand Royal Stag is a household name in India, and a dominant brand in its category. And despite a steady sponsorship investment pattern in the past…