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Gen Z
Lazada Woos Young Singaporeans With SGAG Branded Content Play
January 6, 2021
SGAG, the Singaporean spin-off of humorous digital media platform 9GAG, has partnered Lazada to provide weekly…
Budweiser Weaves Esports Into Drink Driving Campaign in China
October 23, 2020
In recent years, Budweiser has gained significant mindshare in China with many of its sponsorship investments…
Nike Unleashes Sleek Esports Spot In China
October 16, 2020
The Chinese esports market is worth over US$385m this year and millions of Gen Zs have…
Study: Brands Should Listen To These Five Trends From Spotify’s Latest Report
October 8, 2020
Spotify’s latest report revealed Southeast Asia’s Gen Zs and millennials are finding new ways to team…
Bank Recreates Iconic Club in Fortnite To Target Younger Audiences
September 4, 2020
DBS Bank has hit two birds with one stone in its recent collaboration with The Secret…
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
Study: How COVID-19 Has Impacted HK Media Consumption
June 20, 2020
The COVID-19 pandemic has changed people’s lives, their spending habits, and media consumption patterns in Hong…
UFC Woos China’s Gen Z With Bilibili Collab
May 21, 2020
The Ultimate Fighting Championship (UFC) is the first international sporting property to have an official account…
Study: Music Festivals And Gigs Are Great Sponsorship Opportunities For Beauty Brands
February 8, 2020
Music festivals and gigs should be an excellent opportunity for beauty brands to engage consumers in…
Debunking Myths About Gen Z Sports Fans
January 9, 2020
Sports brands and marketers face both challenges and opportunities with Gen Z sports fans, according to…
