Football

Singapore Based Cryptocurrency Platform Bitget Scores Juventus Sleeve Sponsorship

September 30, 2021

Italian football giant Juventus has announced the club’s first ever sleeve sponsorship deal with Asian cryptocurrency…

India Super League (ISL) Dives Into The NFT World

September 28, 2021

Just last week, the Hero Indian Super League (ISL) announced a two-year partnership with Terra Virtua…

Spain’s Kelme Ramps Up Asian Football Interest With Latest Move

August 31, 2021

The Asian Football Confederation (AFC) has announced a partnership with sportswear brand Kelme for the 2021…

South Korea’s Kumho Tyre Renews Spurs Deal

July 30, 2021

South Korean brand Kumho Tyre has negotiated a long-term extension to its sponsorship deal with EPL…

Oppo Backs AFF Suzuki Cup; Plants New Flag In Southeast Asia

July 15, 2021

Chinese smartphone brand Oppo has been named as the official smartphone of the AFF Suzuki Cup…

Japanese Video Game Giant Konami Drops Griezmann’s Sponsorship

July 7, 2021

FC Barcelona’s French attacker Antoine Griezmann has been dropped by Japanese video game giant Konami, one…

Hummel Inches Back Into Asia’s Football Sponsorship Scene

July 2, 2021

Danish sports apparel brand Hummel has scored a landmark deal with Indian Super League (ISL) franchise…

Major Japanese Publisher Scores Landmark Liverpool FC Deal

June 23, 2021

One of Japan’s biggest publishers, Kodansha, has penned a multi-year landmark deal with EPL giant Liverpool…

Chinese Dairy Giant Yili Dives Into Backing AFC Flagship Tournament

June 17, 2021

Chinese dairy major Yili Group have secured a deal with the Asian Football Confederation (AFC) to…

EPL Team Severs Fresh Ties With Asian Bookmaker Over Inappropriate Advertising

June 12, 2021

Norwich City have terminated their main sponsorship deal with obscure Asian bookmaker BK8 Sports as a…