Football

Malaysian Based Bookmaker BA88 Punts With A Spree Of Football Deals 

March 26, 2023

Malaysian based online bookmaker BA88 Sports has been busy striking sponsorship deals recently.  Fresh from its exclusive…

Indonesia Faces The Grim Prospect Of FIFA Sanctions  

March 24, 2023

FIFA, the global football authority, is considering sanctions against Indonesia after stripping the country of its…

Japanese Engine Maker Yanmar Sticks With Asean Football Deal 

December 12, 2022

In an attempt to drive brand awareness in Southeast Asia, Japanese diesel engine maker Yanmar is…

Dong Luc Group Sticks To Investing In Vietnamese Football Sponsorship Deals

November 7, 2022

Vietnamese sportswear manufacturer Dong Luc Group renews its sponsorship deals with the Vietnam Football Federation (VFF)…
EPL Untapped Audio Rights

Audio Renaissance in Sports Rights: EPL Untapped

July 6, 2022

The English Premier League (EPL) is widely regarded as the world's most exciting football league stars…

Tiger Beer Collaborates With Global Asian Football Star Son Heung-Min

April 14, 2022

Ahead of Chinese New Year, Singaporean brewer Tiger Beer has collaborated with global football star Son…

Asia’s Sports Industry Eyes NFTs As A Source Of Revenue

April 12, 2022

Sports teams across Asia are plunging into the NFT (non-fungible token) world, hoping to cash in…

Aussie Trading Platform TMGM Seeks AFF Suzuki Cup Boost

November 29, 2021

In a bid to  increase brand awareness across Southeast Asia, online trading platform - Australian-based - TMGM has…

Qatar’s Sport Sponsorships Incur Backlash In The West

November 25, 2021

A group of Bayern Munich fans are placing pressure on the club to boycott their Qatari…

Chinese Dairy Giant Mengniu Cements FIFA World Cup Partnership

November 11, 2021

FIFA has announced a deal that sees Chinese dairy giant Mengniu become an official partner of…