Football

Vietnam’s Mykolor Treads Tried and Tested Route With Regional Football Sponsorship 

August 24, 2023

Vietnamese paint brand Mykolor has secured a deal with the ASEAN Football Federation (AFF) to become…

Japanese MNC Taica Corporation Renews RCD Mallorca Deal 

July 17, 2023

Japanese MNC Taica Corporation has renewed its shirt sponsorship deal with La Liga club RCD Mallorca…

Saudi Tourism Dropped From 2023 FIFA Women’s World Cup Sponsorship  

March 26, 2023

Visit Saudi has been ditched from the 2023 FIFA Women’s World Cup sponsorship roster after severe…

Malaysian Based Bookmaker BA88 Punts With A Spree Of Football Deals 

March 26, 2023

Malaysian based online bookmaker BA88 Sports has been busy striking sponsorship deals recently.  Fresh from its exclusive…

Indonesia Faces The Grim Prospect Of FIFA Sanctions  

March 24, 2023

FIFA, the global football authority, is considering sanctions against Indonesia after stripping the country of its…

Japanese Engine Maker Yanmar Sticks With Asean Football Deal 

December 12, 2022

In an attempt to drive brand awareness in Southeast Asia, Japanese diesel engine maker Yanmar is…

Dong Luc Group Sticks To Investing In Vietnamese Football Sponsorship Deals

November 7, 2022

Vietnamese sportswear manufacturer Dong Luc Group renews its sponsorship deals with the Vietnam Football Federation (VFF)…
EPL Untapped Audio Rights

Audio Renaissance in Sports Rights: EPL Untapped

July 6, 2022

The English Premier League (EPL) is widely regarded as the world's most exciting football league stars…

Tiger Beer Collaborates With Global Asian Football Star Son Heung-Min

April 14, 2022

Ahead of Chinese New Year, Singaporean brewer Tiger Beer has collaborated with global football star Son…

Asia’s Sports Industry Eyes NFTs As A Source Of Revenue

April 12, 2022

Sports teams across Asia are plunging into the NFT (non-fungible token) world, hoping to cash in…