Football

BPL Partners Indian Super League (ISL)

June 23, 2014

Ahead of the debut season of the Indian Super League(ISL) in September, organisers of the tournament have signed a partnership with the Barclays Premier League(BPL).

Reading FC Primed For Thai Ownership

June 16, 2014

English Championship football club Reading FC has been purchased by a Thai billionaire, according to a report in the Reading Post.

Huawei Continues Sponsoring Canberra Raiders

June 10, 2014

Chinese ICT company Huawei has renewed its landmark deal with Australian National Rugby League outfit Canberra Raiders.

Red Devils Seal Partnership With Korean Pharmaceutical Firm

June 9, 2014

EPL giant Manchester United has sealed a multi-year deal with Korean pharmaceutical firm Cho-A Pharm.

Sunderland Extends Asian Betting Partnership

June 6, 2014

EPL outfit Sunderland AFC, who survived the relegation battle last season, has continued its ties with online betting firm TLC188 for a further three years.

MCFC Partners Thai Youth Football Tournament

June 2, 2014

EPL champions Manchester City has entered into a two-year marketing partnership to promote Seven Shoot, a popular 7-a-side youth football tournament in Thailand.

Huawei Does Double Deal With Ajax Amsterdam

May 27, 2014

Chinese tech giant Huawei has become an official partner of Eredivisie champions Ajax Amsterdam as well as a business partner of the club’s homeground Amsterdam ArenA.

Man City Partners J-League’s YF Marinos

May 21, 2014

EPL champions Manchester City have taken an ownership stake in Japanese league team Yokohama F Marinos (YF Marinos).

Suarez Signs Global Endorsement Deal With 888poker.com

May 16, 2014

While gambling sponsorship is not rare in football, it's rare that an individual endorses a gambling platform. But Luis Suarez is hardly shy of controversy.

Ford Partners Chinese Super League

May 15, 2014

The American automobile giant has signed a three-year deal to become the inaugural official car of the Chinese Super League (CSL) as part of a major spearhead into…