Football

Nissan Drives Into UEFA Champions League Partnership

April 9, 2014

Japanese car manufacturer Nissan (7201.T) has sealed a four-year global partnership as the official car brand of the UEFA Champions League, including rights to the UEFA Super Cup,…

Continental Partners AFC Asian Cup 2015

April 3, 2014

German tyre maker Continental has announced a deal with the Asian Football Confederation (AFC) to become a sponsor of the AFC Asian Cup 2015 in Australia.

RELEASE: Qatar Football Association President to attend the Soccerex Asian Forum

March 26, 2014

Qatar Football Association (QFA) president H.E Sheikh Hamad bin Khalifa bin Ahmad Al Thani, has confirmed his attendance at the Soccerex Asian Forum taking place on 13 -…

Al-Habsi Trumps For Hyundai

March 20, 2014

Korean automotive giant Hyundai has secured a brand ambassador deal with reigning FA Cup Champion’s Wigan Athletic and Oman’s custodian Ali Al-Habsi.

INTERVIEW: Adrian New, Managing Director Asia, Chelsea FC

March 18, 2014

With an estimated 820 million Asian fans, the English Premier League (EPL) is certainly one of the most followed sporting competitions in the continent.

Atletico Madrid Extends Partnership With Azerbaijan

March 4, 2014

La Liga highflier Atletico Madrid, who are still in the race for the domestic league title and Champions League honours, has renewed its primary sponsorship deal with the…

Kelantan FA Partners Malaysian Tourism Board

February 26, 2014

Malaysian Super League (MSL) outfit Kelantan FA has scored an endorsement deal with The Malaysian Ministry of Tourism and Culture.

Opinion: European Football & Its Biggest Winners In China

February 25, 2014

The growing popularity of European club football in China’s buzzing digital landscape has been on our radar in recent years.

OPINION: The Premier League, Sponsored by…Asia?

February 20, 2014

Asia’s interest in the Premier League is at an all-time high. A population of young, increasingly affluent and increasingly connected Asian fans are following the Premier League in…