Football

Man City Partners J-League’s YF Marinos

May 21, 2014

EPL champions Manchester City have taken an ownership stake in Japanese league team Yokohama F Marinos (YF Marinos).

Suarez Signs Global Endorsement Deal With 888poker.com

May 16, 2014

While gambling sponsorship is not rare in football, it's rare that an individual endorses a gambling platform. But Luis Suarez is hardly shy of controversy.

Ford Partners Chinese Super League

May 15, 2014

The American automobile giant has signed a three-year deal to become the inaugural official car of the Chinese Super League (CSL) as part of a major spearhead into…

Huawei Ties Up With Black Stars

May 14, 2014

The Chinese telco giant has become the official information technology(IT) partner of the Ghana Football Association (GFA) ahead of the FIFA World Cup in Brazil next month.

RVP Extends YouC1000 Endorsement Deal

May 7, 2014

Dutch national football team captain Robin Van Persie has renewed his endorsement deal with Indonesian isotonic drinks brand YouC1000, a deal brokered by sports marketing agency Total Sports…

CR7 Becomes Latest Global Brand Ambassador for Tag Heuer

April 29, 2014

Ahead of the 2014 FIFA World Cup, Tag Heuer has struck a long-term partnership with Cristiano Ronaldo, the Real Madrid and Portugal football superstar.

Mumbai Indians Soar With Etihad Deal

April 14, 2014

Etihad Airways and its equity partner in India, Jet Airways, have sealed a partnership deal to become principal sponsors and official airlines of reigning IPL champions Mumbai Indians.

Korea’s E-Land Group Set To Invest In Club Football

April 11, 2014

E-Land Group, a Korean fashion and retail conglomerate, is set to sponsor a professional football club based in Seoul that will compete in the K-League Challenge, the nation’s…

Nissan Drives Into UEFA Champions League Partnership

April 9, 2014

Japanese car manufacturer Nissan (7201.T) has sealed a four-year global partnership as the official car brand of the UEFA Champions League, including rights to the UEFA Super Cup,…

Continental Partners AFC Asian Cup 2015

April 3, 2014

German tyre maker Continental has announced a deal with the Asian Football Confederation (AFC) to become a sponsor of the AFC Asian Cup 2015 in Australia.