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AliExpress Joins The Euro 2024 Bandwagon
March 29, 2024
Chinese ecommerce behemoth’s Alibaba’s e-commerce arm, AliExpress, have become the latest commercial partner of UEFA’s Euro…
Malaysia Airlines Secures Global Partnership With Manchester United
March 25, 2024
Malaysia Airlines have become Premier League club Manchester United’s official commercial airline after negotiating a multi-year…
Premier League Club Chelsea Breaks Oman Air Partnership
March 14, 2024
Premier League club Chelsea have severed their sponsorship ties with Oman Air, the national carrier of…
Saudi Tourism Authority Backs Saudi Pro League (SPL)
February 28, 2024
The Saudi Tourism Authority has become the latest to join the burgeoning portfolio of the Saudi…
PepsiCo Continues Investment In Asian Football Sponsorship Market
February 16, 2024
PepsiCo has become the latest gold partner for the Roshn Saudi League (RSL) for the current…
Sobha Realty Scores Arsenal FC Partnership
February 7, 2024
Dubai-based luxury real estate developer, Sobha Realty, has secured a naming rights deal. With Premier League…
Wanda Sports Renews Argentine Football Association (AFA) Deal
February 2, 2024
Chinese conglomerate Dalian Wanda’s sports arm Wanda Sports has renewed its exclusive deal with the Argentine…
Payments Technology Giant Visa Renews Top-Tier Fifa Deal Until 2026
January 26, 2024
Payments technology behemoth Visa has extended its global partnership with Fifa until the end of 2026. …
Pepperstone Partners AFC Asian Cup 2023
January 23, 2024
Melbourne headquartered online broker Pepperstone has secured a deal with the Asian Football Confederation (AFC). Under…
China’s BYD Auto Poised To Back UEFA European Championship 2024
January 17, 2024
Chinese carmaker BYD Auto—known for its electric vehicles—has scored a partnership with UEFA for the upcoming…
