Football

Hero MotoCorp Branches Into ISL Partnership

July 21, 2014

Two-wheeler manufacturer Hero MotoCorp has become the title sponsor of the Indian Super League (ISL) football tournament.

ASN Verdict: Visa swan dives Into FWC emotions with topical App

July 17, 2014

So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle brands such as…

ASN Verdict: FIFA World Cup Magic Spray spun off “creative ambush”

July 15, 2014

With the highest proportion of bearded footballers in living memory strutting around in the recent World Cup, things looked bleak for shaving foam brands…until the unlikely intervention from…

Chinese Firm Partners Rayo Vallecano

July 9, 2014

La Liga club Rayo Vallecano has sealed a new shirt sponsorship deal with Chinese sports management firm NJQY.

Chevrolet Launch Man Utd Edition Cars in India

July 7, 2014

American automobile brand Chevrolet (GM.N), a major sponsor of the Red Devils, is banking on football fever in India, to drive up sales of its newly launched Manchester…

Longer TVCs Gaining Traction In Korea

July 3, 2014

Korea’s advertising industry is keeping up with the global trend of the growing presence of TV commercials spanning over 30 seconds.

Asian Bookmaker FUN88 Partners Burnley FC

June 24, 2014

English Premier League (EPL) new boys Burnley FC have renewed their ties with Chinese online gaming brand, Fun88, in a two-year deal.

BPL Partners Indian Super League (ISL)

June 23, 2014

Ahead of the debut season of the Indian Super League(ISL) in September, organisers of the tournament have signed a partnership with the Barclays Premier League(BPL).