Football

North East India Courts Brand Ambassador

January 2, 2015

India’s government hopes to attract a celebrity to be the brand ambassador for the North East, on the lines of Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan and…

Hero MotoCorp Ventures Deeper Into Indian Football

December 30, 2014

Following the success of the Indian Super League’s (ISL) maiden season, title sponsor Hero MotoCorp has announced a three-year partnership deal with the All India Football Federation (AIFF).

Bangkok Bank Gets Sporty With Chelsea FC Tie-Up

December 29, 2014

Bangkok Bank has become the official payment card partner of Chelsea Football Club in Thailand.

Park Ji-sung Partners AirAsia: Brand Park Still Strong In The Region

December 11, 2014

Former Premier League footballer Park Ji-sung will become Air Asia’s global ambassador in a one-year deal.

Qatar Airways Partners Coca-Cola’s IPTL

November 27, 2014

Qatar Airways is set to collaborate with Coca-Cola International Premier Tennis League (IPTL) as the presenting sponsor for the debut edition of the event.

Adidas Scores Brace With JFA Kit Deal

November 12, 2014

The Japan Football Association (JFA) has renewed its kit sponsorship deal with global sportswear and equipment giant Adidas.

Manchester United Scores Chinese Wellness Partner

October 30, 2014

Club football behemoth Manchester United has secured another first in its commercial reach. This time it has collaborated with IVC in a multi-year deal as its first official…

Huawei Spending Spree Continues; Racks up first US Deal

October 29, 2014

Huawei, the Shenzhen-based global ICT giant, has sealed a multi-year sponsorship as the official Technology partner for NFL heritage team, the Washington Redskins.

Arsenal & Markets.Com Target Asia

October 27, 2014

ASN subscriber Arsenal FC has announced a deal with Markets.com, one of the world’s fastest growing Forex and CFD trading providers, as an official partner.