Football

ASN INSIGHT: ASEAN FAs Make History by Outsourcing Commercial Rights

February 12, 2015

It has been a lively start to Asia’s football scene in 2015, as football administrations across the region are actively seeking to outsource their commercial effort to external…

Emirates Continues Football Ties

February 5, 2015

Emirates has recently announced that it will be sponsoring the 30th GCC Club Cup, the biggest club football tournament in the Gulf region.

Relative Unknowns from Japan Emerge as Sponsors Across Asia

January 28, 2015

It’s been a busy week for two Japanese corporations, sealing significant deals in the Asian sport sponsorship scene. But they're not your usual Japanese sponsors....

PSG Scores First Regional Partnership In Asia

January 20, 2015

French football giant Paris St-Germain(PSG) has sealed a regional partnership (it’s first) in Asia with Indonesia’s leading food and beverage company Garuda Food Group.

Brands Gravitate To India’s Sports & Film Industry In 2015

January 15, 2015

Brands in India are tipped to leverage on more opportunities to tie-up with films and sports this year and ASN offers its perspectives on this unique marketplace in…

Asia & Middle East Fuel Global Sports Growth

January 12, 2015

A recent report by respected sports marketing research agency Repucom has focused on the growing influence of Asian and Middle Eastern investment in elite sports around the globe.

North East India Courts Brand Ambassador

January 2, 2015

India’s government hopes to attract a celebrity to be the brand ambassador for the North East, on the lines of Amitabh Bachchan, Shah Rukh Khan, Hrithik Roshan and…

Hero MotoCorp Ventures Deeper Into Indian Football

December 30, 2014

Following the success of the Indian Super League’s (ISL) maiden season, title sponsor Hero MotoCorp has announced a three-year partnership deal with the All India Football Federation (AIFF).