Football

A Sponsorship Coup For Indonesia Super League

April 3, 2015

Ahead of its upcoming season tomorrow, the Indonesian Super League has secured title sponsorship from the Qatar National Bank (QNB).

ASN INSIGHT: Gambling sponsorship in Asia. Pariah or Saviour?

March 27, 2015

In the past decade, we have witnessed the rise of global online gambling companies sponsoring football clubs in the major leagues of the world, particularly the English Premier…

Huawei Partners Panama Football

March 26, 2015

Chinese ICT behemoth Huawei has been investing heavily in global football sponsorships since 2014, with a raft of biggies such as Paris Saint-Germain (PSG), AC Milan, Arsenal, Atletico…

Chinese Solar Energy Company Plunges Into Long-Term NBA Partnership

March 20, 2015

NBA’s Sacramento Kings, the oldest franchise in the league, has secured their first “legacy partner” sponsorship deal with Shanghai-based SPI Solar.

Hummel Renews AFF Partnership

March 10, 2015

Danish sportswear brand Hummel has renewed its sponsorship and supply deal with the Afghanistan Football Federation (AFF) for a further four years.

ASN INSIGHT: Outlier Yokohama Clinches Global Mega Deal To Challenge Bridgestone's Dominance

February 27, 2015

Japanese tyre company Yokohama Rubber will become Chelsea’s new shirt sponsor in a five-year deal reportedly worth USD300m, making it the second most lucrative in Premier League history.

Telco Partners Chiang Rai FC

February 20, 2015

Thailand’s second largest telco service provider, Total Access Communication (DTAC) has secured a sponsorship deal with Chiang Rai United FC for the 2015 Toyota Thai Premier League season,…

Mohun Bagan Faces Sponsorship Woes

February 18, 2015

One of Asia’s oldest football clubs, Kolkata-based Mohun Bagan faces a funding crisis, despite its status as the most well-supported and successful team in India.

Huawei Rings In Mexican Football Partnership

February 16, 2015

Chinese telco giant Huawei has secured yet another global sponsorship deal with reigning Mexican football champions Club America, to raise its brand awareness in a new territory.

Patriotism Reigns In Great Eastern’s S-League Sponsorship Renewal

February 13, 2015

Great Eastern Life has renewed its co-title sponsorship of the S-League for another two seasons. This takes the insurer's sponsorship of Singapore's professional football league to a total…