Football

Midea Strikes Landmark Partnership For AFCON 2025

July 23, 2025

Chinese smart home appliances brand Midea has struck a landmark partnership with the Confederation of African…

Electric Vehicle Giant BYD Group Scores Landmark Deal With Inter Milan

July 22, 2025

Chinese electric vehicle giant BYD Group has replaced Volvo as the global automotive partner of Serie…

Asahi Super Dry Scores Arsenal FC Global Partnership

July 1, 2025

Japanese lager Asahi Super Dry has secured a landmark multi-year global partnership with North London Premier…

Online Bookie W88 Returns To Football Sponsorship With Sunderland Deal 

June 30, 2025

Online bookie W88 has struck a partnership with newly promoted Premier League club Sunderland .   Under…

Apollo Tyres Renews Long-Term Manchester United Deal

June 25, 2025

Indian multinational tyre make Apollo Tyres has renewed its deal with Premier League club Manchester United…

adidas Backs Lion City Sailors With Latest Deal

June 18, 2025

Global sporting goods behemoth adidas has struck a three-year partnership with Singapore’s only privatised professional football…

Saudi Arabia’s Public Investment Fund (PIF) Backs Upcoming FIFA Club World Cup

June 10, 2025

Ahead of the upcoming FIFA Club World Cup (CWC) this weekend, Saudi Arabia’s Public Investment Fund…

Valvoline Global Backs FIFA World Cup 2026

June 5, 2025

Aramco owned Valvoline Global has become an official supporter of the next FIFA World Cup, which…

Chinese Consumer Electronics Giant TCL Expands Arsenal FC Partnership

June 4, 2025

Chinese consumer electronics giant TCL has expanded its partnership with Premier League club Arsenal FC into…

LaLiga Expands Reach In China With CFL Partnership

May 30, 2025

Spain’s elite professional football league LaLiga has struck a four-year strategic partnership with the Chinese Professional…