Football

Saudi Arabian Energy Giant Aramco Secures Lucrative FIFA Partnership 

April 26, 2024

Saudi Arabian oil behemoth Aramco have secured a major multi-year global partnership with FIFA, the global…

Challenger Brand EBC Financial Group Scores FC Barcelona Partnership

April 15, 2024

Financial services provider EBC Financial Group  have cemented its partnership with La Liga giant FC Barcelona.  The…

Shopee Becomes Title Sponsor of the First ASEAN Club Championship 

April 5, 2024

Shopee has become the title partner of the ASEAN Football Federation (AFF) run inaugural ASEAN Club…

AliExpress Joins The Euro 2024 Bandwagon

March 29, 2024

Chinese ecommerce behemoth’s Alibaba’s e-commerce arm, AliExpress, have become the latest commercial partner of UEFA’s Euro…

Malaysia Airlines Secures Global Partnership With Manchester United 

March 25, 2024

Malaysia Airlines have become Premier League club Manchester United’s official commercial airline after negotiating a multi-year…

Premier League Club Chelsea Breaks Oman Air Partnership

March 14, 2024

Premier League club Chelsea have severed their sponsorship ties with Oman Air, the national carrier of…

Saudi Tourism Authority Backs Saudi Pro League (SPL)

February 28, 2024

The Saudi Tourism Authority has become the latest to join the burgeoning portfolio of the Saudi…

PepsiCo Continues Investment In Asian Football Sponsorship Market

February 16, 2024

PepsiCo has become the latest gold partner for the Roshn Saudi League (RSL) for the current…

Sobha Realty Scores Arsenal FC Partnership

February 7, 2024

Dubai-based luxury real estate developer, Sobha Realty, has secured a naming rights deal. With Premier League…

Wanda Sports Renews Argentine Football Association (AFA) Deal

February 2, 2024

Chinese conglomerate Dalian Wanda’s sports arm Wanda Sports has renewed its exclusive deal with the Argentine…