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BRANDS IN FOOTBALL ASIA 2024
May 24, 2024
Football in Asia, the continent’s most popular sport sponsorship vehicle by far, accounted for only 2.4%…
Global Insurer AXA Renews Liverpool FC Deal
May 2, 2024
Global insurance giant AXA have announced a five-year renewal as Liverpool FC’s official global training partner. The…
Digital Collectibles & NFT Marketplace Quidd Seals Manchester City Partnership
May 1, 2024
Digital collectibles platform and NFT (non-fungible token) marketplace Quidd have sealed a new multi-year partnership with…
Saudi Arabian Energy Giant Aramco Secures Lucrative FIFA Partnership
April 26, 2024
Saudi Arabian oil behemoth Aramco have secured a major multi-year global partnership with FIFA, the global…
Challenger Brand EBC Financial Group Scores FC Barcelona Partnership
April 15, 2024
Financial services provider EBC Financial Group have cemented its partnership with La Liga giant FC Barcelona. The…
Shopee Becomes Title Sponsor of the First ASEAN Club Championship
April 5, 2024
Shopee has become the title partner of the ASEAN Football Federation (AFF) run inaugural ASEAN Club…
AliExpress Joins The Euro 2024 Bandwagon
March 29, 2024
Chinese ecommerce behemoth’s Alibaba’s e-commerce arm, AliExpress, have become the latest commercial partner of UEFA’s Euro…
Malaysia Airlines Secures Global Partnership With Manchester United
March 25, 2024
Malaysia Airlines have become Premier League club Manchester United’s official commercial airline after negotiating a multi-year…
Premier League Club Chelsea Breaks Oman Air Partnership
March 14, 2024
Premier League club Chelsea have severed their sponsorship ties with Oman Air, the national carrier of…
Saudi Tourism Authority Backs Saudi Pro League (SPL)
February 28, 2024
The Saudi Tourism Authority has become the latest to join the burgeoning portfolio of the Saudi…
