Football

AliExpress Scores Beckham’s Endorsement For Euro 2024 

June 10, 2024

Ahead of UEFA Euro 2024, E-tailer behemoth AliExpress have tied up with English footballing legend David…

Hisense Expands UEFA Partnership To Cover VAR Screens

June 4, 2024

Chinese consumer electronics giant Hisense has been appointed by UEFA as the exclusive official video assistant referee…

Kobler Vietnam Scores Partnership With UCL Finalist Borussia Dortmund 

May 31, 2024

Ahead of the UEFA Champions League final, Borussia Dortmund have secured a regional partnership with the…

Etihad Airways Secures Girona FC Shirt Sponsorship Deal 

May 30, 2024

Etihad Airways has secured yet another partnership with a football club from the City Football Group’s…

BRANDS IN FOOTBALL ASIA 2024

May 24, 2024

Football in Asia, the continent’s most popular sport sponsorship vehicle by far, accounted for only 2.4%…

Global Insurer AXA Renews Liverpool FC Deal  

May 2, 2024

Global insurance giant AXA have announced a five-year renewal as Liverpool FC’s official global  training partner.   The…

Digital Collectibles & NFT Marketplace Quidd Seals Manchester City Partnership 

May 1, 2024

Digital collectibles platform and NFT (non-fungible token) marketplace Quidd have sealed a new multi-year partnership with…

Saudi Arabian Energy Giant Aramco Secures Lucrative FIFA Partnership 

April 26, 2024

Saudi Arabian oil behemoth Aramco have secured a major multi-year global partnership with FIFA, the global…

Challenger Brand EBC Financial Group Scores FC Barcelona Partnership

April 15, 2024

Financial services provider EBC Financial Group  have cemented its partnership with La Liga giant FC Barcelona.  The…

Shopee Becomes Title Sponsor of the First ASEAN Club Championship 

April 5, 2024

Shopee has become the title partner of the ASEAN Football Federation (AFF) run inaugural ASEAN Club…