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FMCG/Cosmetics & Toiletries
ASN Interview: Former P&G executive Declares "Inevitable" Shift to Non-Traditional Media
December 18, 2015
In the competitive beauty industry, a recent trend has seen brands entering a no-holds-barred race in Non-traditional media spend as they wrestle for supremacy in Asia.
K-Pop Continues To Bank On Cosmetic Endorsements
December 3, 2015
Despite the proliferation of beauty vloggers becoming a major trend in Asia, Hallyu endorsements continue being the go-to-choice for South Korean beauty brands with an eye on global…
GroupM Branded Content Arm In China Grows 207%; Generates USD10m Revenue in 2015
November 25, 2015
While the Chinese economic slowdown continues to batter the media industry, particularly in the traditional landscape, GroupM’s content business in the country has been an anomaly and generated…
Has SK-II Struck Gold In The Branded Content Game With Beauty Bound Asia?
November 23, 2015
With APAC’s cosmetics market anticipated to reach USD126.8b by 2020, brands in the category have been courting consumers through various channels, more so in non-traditional spaces as celebrity…
FC Pune Scores Fair And Handsome Sponsorship With A Little Help From Celeb Owner
October 7, 2015
Fair And Handsome, a leading brand of Kolkata-based FMCG giant Emami, has secured a deal to become lead sponsor for FC Pune City in its sophomore ISL season.
Challenger brand Maybelline Enters Indian Fashion to Take On Local Cosmetics Dominance
September 29, 2015
Fresh from its successful Emmys partnership, L’Oreal has signed a sponsorship deal with the Fashion Design Council of India (FDCI), this time via its Maybelline New York brand.
Shraddha Kapoor Continues Being An Endorsement Darling
August 11, 2015
Bollywood starlet Shraddha Kapoor, 26, has joined actor-director Farhan Akhtar as the brand ambassador for Dulux Paint in India.
Arjun Kapoor Cycles Off With Hero
July 1, 2015
Bollywood actor Arjun Kapoor has secured an endorsement deal with Hero Cycles.
How does The Peter Lim - Ronaldo Image Rights Deal Impact Asia?
June 30, 2015
Real Madrid’s Portuguese superstar Cristiano Ronaldo has sold his image rights to the Singaporean mogul Peter Lim, the owner of La Liga rival Valencia and many other sports…
ASN INTERVIEW: Big Sync Reveals Why Music Matters For Brands
June 5, 2015
In February, we reported on how the Fast Moving Consumer Goods’ giant – Unilever – had struck a strategic partnership with the UK-based sonic agency, Big Sync.
