FMCG/Cosmetics & Toiletries

Kara’s Goo Hara Endorses Estee Lauder

March 10, 2014

Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.

Opinion: Why sponsor Formula One (F1)?

February 6, 2014

As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…

Study Reveals Asian Consumers Are Active Online Brand Followers

January 24, 2014

Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.

Choo Sarang Becomes Johnson’s Baby Brand Ambassador

January 23, 2014

Choo Sarang, the daughter of mixed martial artist Choo Sung Hoon, has been chosen as the official ambassador of Johnson’s Baby.

Unilever China Partners Guangzhou Evergrande FC

December 13, 2013

Current Chinese Super League and AFC Champions League titleholder Guangzhou Evergrande FC(EFC) has scored a two-year sponsorship deal with Unilever-owned shampoo brand Clear.

Hallyu It Girl Clara Scores MTG Deal

November 28, 2013

Clara, who became a global YouTube sensation earlier this year, with her acrobatic pitching in a baseball game’s opening ceremony, is the latest brand ambassador for Korean cosmetic…

Priyanka Chopra Becomes First Asian Guess Ambassador

October 30, 2013

American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.

Glay Collaborate With Capcom’s Cross x Beats

September 23, 2013

Popular Japanese pop rock band Glay has joined forces with Capcom’s Cross x Beats, a new smart mobile game that was recently unveiled in the 2013 Toyko Game…

Christian Dior Runs Modern Art Exhibition In HK

September 16, 2013

The French luxury fashion house aims to attract the younger millennial generation to the brand with “Lady Dior As Seen By” - a contemporary art exhibition - showcasing…

Song Joong Ki Drives Instant Sales for Samsonite & Others

August 12, 2013

South Korean Song Joong Ki, 27, first became popular as the lead actor in the period TV drama Sungkyunkwan Scandal and variety show Running Man. He has now…