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FMCG/Cosmetics & Toiletries
INTERVIEW: Black Eyed Peas' Apl.de.ap talks to ASN about working with sponsors
May 23, 2014
When someone as influential as hip-hop legend Apl.de.ap from the Black Eyed Peas talks, ASN listens! At Music Matters in Singapore, we got to talk to him about…
Taiwanese Male Pop Idol Endorses Maybelline In China
May 6, 2014
In a rather unusual move, American cosmetics brand Maybelline has struck a deal with Taiwanese pop star and actor Ko Chen-tung to promote its beauty products to women…
Kara’s Goo Hara Endorses Estee Lauder
March 10, 2014
Goo Hara, the popular 23-year-old member from Kara, an all-girl K-pop outfit, has landed a deal to endorse Estee Lauder (EL.N) in Korea.
Opinion: Why sponsor Formula One (F1)?
February 6, 2014
As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…
Study Reveals Asian Consumers Are Active Online Brand Followers
January 24, 2014
Asian consumers spend up to 257% more on brands they follow online, according to the latest research from Waggener Edstrom Communications.
Choo Sarang Becomes Johnson’s Baby Brand Ambassador
January 23, 2014
Choo Sarang, the daughter of mixed martial artist Choo Sung Hoon, has been chosen as the official ambassador of Johnson’s Baby.
Unilever China Partners Guangzhou Evergrande FC
December 13, 2013
Current Chinese Super League and AFC Champions League titleholder Guangzhou Evergrande FC(EFC) has scored a two-year sponsorship deal with Unilever-owned shampoo brand Clear.
Hallyu It Girl Clara Scores MTG Deal
November 28, 2013
Clara, who became a global YouTube sensation earlier this year, with her acrobatic pitching in a baseball game’s opening ceremony, is the latest brand ambassador for Korean cosmetic…
Priyanka Chopra Becomes First Asian Guess Ambassador
October 30, 2013
American fashion brand Guess has scored a coup with Bollywood beauty and pop star Priyanka Chopra as its global brand ambassador.
Glay Collaborate With Capcom’s Cross x Beats
September 23, 2013
Popular Japanese pop rock band Glay has joined forces with Capcom’s Cross x Beats, a new smart mobile game that was recently unveiled in the 2013 Toyko Game…
