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FMCG/Confectionery
Haribo Jumps on The K-Pop Bandwagon With Jennie Collaboration
April 21, 2025
In a rather surprising left-field move, German gummy brand Haribo is all poised to collaborate with…
Tennis Premier League (TPL) Is A Hit With Sponsors
December 4, 2024
India’s biggest professional tennis competition, Tennis Premier League (TPL), has secured multiple partnerships for its sixth…
Nestlé Clinches Landmark Formula 1 Global Partnership
November 14, 2024
FMCG giant Nestlé has clinched a landmark multi-year partnership with Formula 1, the biggest motorsport championship series in…
Snickers Scores CR7 Led Saudi Pro League (SPL) Al Nassr FC Global Partnership
October 25, 2024
Popular chocolate brand Snickers has scored a global partnership with Saudi Pro League (SPL) club Al…
Snickers Taps On Bollywood Action Director Rohit Shetty As Celeb Endorser
July 18, 2024
Mars Wrigley India has tapped Bollywood action movie director Rohit Shetty as the latest brand ambassador…
Kopiko Returns To The Asian Sponsorship Market With A MS Dhoni Endorsement
February 1, 2024
In a bid to expand in India, popular Indonesian coffee candy brand Kopiko, has rolled out…
Indian FMCG Britannia Backs Female Entrepreneurs With Latest Branded Content
July 5, 2023
Britannia Marie Gold is all set to bring its startup campaign for female homemakers turned entrepreneurs…
Oreo Collaborates With K-Pop’s Blackpink
December 14, 2022
Mondelez owned Oreo has collaborated with K-Pop sensation Blackpink in yet another endorsement coup for the…
Unilever’s Cornetto Engage Gen Zs With Indian Web Drama
March 6, 2021
Indian storytelling collective Terribly Tiny Tales (TTT) and GroupM agency Mindshare have released Season 2 of…
IPL’s Mumbai Indians Continues To Be A Sponsorship Magnet
September 17, 2020
Despite a bleak global economic climate due to the COVID-19 pandemic, reigning IPL champions, Mumbai Indians,…
