Financial Services

Thai Giants Tee Up For New Golf Tournament

February 26, 2016

Two of Thailand’s biggest companies, beverage specialist ThaiBev and entertainment and telco conglomerate True, have coughed up USD5m for a new Asian Tour golf tournament in the country.

Gunners Score Sponsorship Coup With Islamic Bank In Indonesia

January 18, 2016

Arsenal FC has signed a three-year regional sponsorship deal with Bank Muamalat Indonesia to push the Gunners in one of Asia's most populous markets.

2016 Trends In India's Sportainment Landscape Part 2

January 12, 2016

The latest report by GroupM’s specialist business unit ESP Properties (Entertainment & Sports Partnerships) predicts the Top 10 trends in 'sportainment' for 2016. Here’s the second half of…

OUE Doubles Down in Racquet Sports After DBS Flip-Flops

November 12, 2015

Local integrated property developers OUE Limited have replaced DBS Bank to become the new title sponsors of the Singapore Slammers, the city-state’s team for the next three seasons…

KBO Club Heroes Avoids Controversy, Plumps For Familiarity With Nexen Tires Deal

November 5, 2015

Seoul-based Korea Baseball Organization (KBO) club Heroes, which has been without a naming rights sponsor for the past 18 months, has secured a deal with its last sponsor…

Mazda Poised For La Liga Title Sponsorship

October 13, 2015

Japanese fifth largest car maker Mazda (7261.T) is reportedly slated to replace BBVA as the title sponsor of Spain’s La Liga.

Huajin Securities Partners New WTA Tournament In China

October 8, 2015

The Women's Tennis Association (WTA) has secured a title sponsor in Huajin Securities, for its new end-of-season tournament, the WTA Elite Trophy Zhuhai, with a prize purse of…

ASN Interview: The Sleeping Giant of the South Asia Non-traditional Media Industry: Pakistan

September 30, 2015

Begin to talk about the Sport and Entertainment landscape in Pakistan and most of us will instinctively think Cricket and Lollywood. But the reality is much more complex…

Money Lender Backlash Responsible For Korean Actress Severing Endorsement Ties With Financial Group

September 25, 2015

Korean actress Ko So Young, 42, has apologised for a recent commercial she filmed for J Trust Group, a Japanese financial company, and has ended her commercial ties…