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Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market
March 8, 2017
While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…
Japanese Investment Giant Pitches In With World Baseball Classic
February 27, 2017
Nomura Securities, a subsidiary of Japanese investment giant Nomura Holdings, has become a first-time Global Sponsor of the 2017 World Baseball Classic, according to a company statement.
Challenger Insurance Company Dives Into Singapore’s Sponsorship Market
February 9, 2017
The 48th edition of Singapore’s Annual Youth Swimming Championships has bagged a new title sponsor from the insurance sector, racking up yet another deal for a platform that…
Emerging Bank Bowls Ahead With India’s Blind Cricketers
February 6, 2017
IndusInd Bank has become the main backers of the Indian national team, which is defending its title, at the ongoing T20 World Cup for Blind.
Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?
January 11, 2017
Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.
Forward Thinking Indian Corporations Hedge On Local MMA League
January 10, 2017
Super Fight League (SFL), India’s first Mixed Martial Arts league - created by British boxer Amir Khan and businessman Bill Dosanjh - is poised to pack a punch…
Challenger Brand Maybank Boosts Philippines Endurance Sports Scene
November 28, 2016
Southeast Asian financial institution Maybank has plunged into Philippine’s endurance sports sponsorship landscape with a new move into the Philippines.
DBS Rides On Sachin Mania & YouTuber Jose Covaco In India
November 23, 2016
DBS Bank has gone on the charm offensive with its branded content offerings to promote Digibank in India.
Chinese Basketball Clubs Unveil New Partnerships Despite Woes
October 18, 2016
Despite stumbling blocks for owners to reform the Chinese Basketball Association (CBA) league into a private and profitable franchise such as the NBA, two clubs have managed to…
Latest Kohli Endorsement Comes Across As Insincere
September 19, 2016
Indian cricket’s golden boy Virat Kohli has bagged yet another lucrative brand endorsement; but this one is going to be more of a challenge than previous partnerships.
