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ASN Interview: The ICC's Owners Tell Rights Holders To Keep It Simple In China
September 25, 2017
With the popularity of European football in Asia booming, the International Champions Cup (ICC) has expanded in the region, learning many valuable lessons about event structuring and sponsor…
Financial Groups Profit from Korean Womens Golf Sponsorship
August 17, 2017
Golf and the financial industry have always been a great fit, and this is the case for the South Korean Womens golf scene who have enjoyed years of…
Interview: ONE's CEO Discusses How Media Metrics Have Underpinned US$100m in Funding
August 2, 2017
ONE Championship is one of the fastest growing sports properties in the world. And this is largely attributed to some astounding media metrics in the last three years...…
Foxes Join The EPL Shirt Sleeve Sponsorship Brigade
July 20, 2017
Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.
World Cup Fever Or Not? India’s Youth Football Market Investment Is Under A Third Of China’s
July 11, 2017
Coal India has become the third National Sponsor of the FIFA U-17 World Cup alongside Bank of Baroda and Hero MotorCorp.
RHB: the Most Loyal Malaysian Sponsor in Singapore
May 12, 2017
RHB Bank is proving itself to be one of the most loyal sponsors in the region, after renewing its commercial partnership with the Football Association of Singapore (FAS)…
Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape
March 24, 2017
Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.
Staid Brands Back Ultra Singapore to Add Coolness
March 10, 2017
Marquee electronic dance music (EDM) festival Ultra Singapore 2017 has scored fresh partnerships with SingTel and DBS Bank.
Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market
March 8, 2017
While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…
Japanese Investment Giant Pitches In With World Baseball Classic
February 27, 2017
Nomura Securities, a subsidiary of Japanese investment giant Nomura Holdings, has become a first-time Global Sponsor of the 2017 World Baseball Classic, according to a company statement.
