Financial Services

RHB: the Most Loyal Malaysian Sponsor in Singapore

May 12, 2017

RHB Bank is proving itself to be one of the most loyal sponsors in the region, after renewing its commercial partnership with the Football Association of Singapore (FAS)…

Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape

March 24, 2017

Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.

Staid Brands Back Ultra Singapore to Add Coolness

March 10, 2017

Marquee electronic dance music (EDM) festival Ultra Singapore 2017 has scored fresh partnerships with SingTel and DBS Bank.

Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market

March 8, 2017

While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…

Japanese Investment Giant Pitches In With World Baseball Classic

February 27, 2017

Nomura Securities, a subsidiary of Japanese investment giant Nomura Holdings, has become a first-time Global Sponsor of the 2017 World Baseball Classic, according to a company statement.

Challenger Insurance Company Dives Into Singapore’s Sponsorship Market

February 9, 2017

The 48th edition of Singapore’s Annual Youth Swimming Championships has bagged a new title sponsor from the insurance sector, racking up yet another deal for a platform that…

Emerging Bank Bowls Ahead With India’s Blind Cricketers

February 6, 2017

IndusInd Bank has become the main backers of the Indian national team, which is defending its title, at the ongoing T20 World Cup for Blind.

Is Another Sponsorship Kerfuffle Brewing For Chinese Swimmer Ning Zetao?

January 11, 2017

Chinese swimming hunk Ning Zetao’s recent lucrative endorsement deal worth over US$1.5m with adidas is likely to get him in hot soup with the nation’s swimming authority.

Forward Thinking Indian Corporations Hedge On Local MMA League

January 10, 2017

Super Fight League (SFL), India’s first Mixed Martial Arts league - created by British boxer Amir Khan and businessman Bill Dosanjh - is poised to pack a punch…

Challenger Brand Maybank Boosts Philippines Endurance Sports Scene

November 28, 2016

Southeast Asian financial institution Maybank has plunged into Philippine’s endurance sports sponsorship landscape with a new move into the Philippines.