Financial Services

Interview: ONE's CEO Discusses How Media Metrics Have Underpinned US$100m in Funding

August 2, 2017

ONE Championship is one of the fastest growing sports properties in the world. And this is largely attributed to some astounding media metrics in the last three years...…

Foxes Join The EPL Shirt Sleeve Sponsorship Brigade

July 20, 2017

Leicester City is the latest EPL club to announce a shirt sleeve sponsor, milking the league’s new commercial branding rules.

World Cup Fever Or Not? India’s Youth Football Market Investment Is Under A Third Of China’s

July 11, 2017

Coal India has become the third National Sponsor of the FIFA U-17 World Cup alongside Bank of Baroda and Hero MotorCorp.

RHB: the Most Loyal Malaysian Sponsor in Singapore

May 12, 2017

RHB Bank is proving itself to be one of the most loyal sponsors in the region, after renewing its commercial partnership with the Football Association of Singapore (FAS)…

Deepika Padukone Reigns In India’s Celebrity Endorsement Landscape

March 24, 2017

Bollywood star Deepika Padukone has become the face of Chinese mobile brand Oppo.

Staid Brands Back Ultra Singapore to Add Coolness

March 10, 2017

Marquee electronic dance music (EDM) festival Ultra Singapore 2017 has scored fresh partnerships with SingTel and DBS Bank.

Badminton Star PV Sindhu's Stock Rises In India’s Sponsorship Market

March 8, 2017

While male cricketers such as M.S. Dhoni and Virat Kohli have been dominating the Indian sponsorship market, however, shuttler PV Sindhu has been rewriting the script for the…

Japanese Investment Giant Pitches In With World Baseball Classic

February 27, 2017

Nomura Securities, a subsidiary of Japanese investment giant Nomura Holdings, has become a first-time Global Sponsor of the 2017 World Baseball Classic, according to a company statement.

Challenger Insurance Company Dives Into Singapore’s Sponsorship Market

February 9, 2017

The 48th edition of Singapore’s Annual Youth Swimming Championships has bagged a new title sponsor from the insurance sector, racking up yet another deal for a platform that…