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IDFC First Bank Scores A Massive Deal With Team India
September 7, 2023
The Indian Cricket Board has secured a deal with IDFC First Bank. The deal sees the homegrown bank bagging…
Hana Continues Backing South Korean National Football Team
July 3, 2023
Hana Bank has extended its long-term sponsorship deal with the Korea Football Association (KFA) and the…
DBS Leverages On The Tried And Tested Branded Content Route
November 8, 2022
DBS banks on its branded content and sponsorship campaign with CNN International Commercial (CNNIC). It focuses…
European Asset Management Adds To World Golf Portfolio With Asian Stable
July 30, 2022
Paris-based asset management firm Amundi has launched a new women's golf endorsement portfolio in the Asia region,…
HSBC Enters Metaverse
May 2, 2022
HSBC is set to leverage on a landmark deal with The Sandbox metaverse platform so that…
Standard Chartered Showing Signs of Sponsorship Shift To Non-Sport
July 3, 2021
"Journey to Net Zero" is financial services giant Standard Chartered's latest branded content collaboration with BBC…
Pakistan Cricket Board Nets A Spate Of Deals
January 29, 2021
Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…
Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
Little Known Asian Investment Firm Surprises With Juventus Deal
September 18, 2020
Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…
Bank Recreates Iconic Club in Fortnite To Target Younger Audiences
September 4, 2020
DBS Bank has hit two birds with one stone in its recent collaboration with The Secret…
