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Financial Services
DBS Leverages On The Tried And Tested Branded Content Route
November 8, 2022
DBS banks on its branded content and sponsorship campaign with CNN International Commercial (CNNIC). It focuses…
European Asset Management Adds To World Golf Portfolio With Asian Stable
July 30, 2022
Paris-based asset management firm Amundi has launched a new women's golf endorsement portfolio in the Asia region,…
HSBC Enters Metaverse
May 2, 2022
HSBC is set to leverage on a landmark deal with The Sandbox metaverse platform so that…
Standard Chartered Showing Signs of Sponsorship Shift To Non-Sport
July 3, 2021
"Journey to Net Zero" is financial services giant Standard Chartered's latest branded content collaboration with BBC…
Pakistan Cricket Board Nets A Spate Of Deals
January 29, 2021
Sony Pictures Networks has secured a three-year partnership with the Pakistan Cricket Board (PCB) covering its…
Golf Still Pivotal To HSBC’s Asian Sponsorship Portfolio
January 8, 2021
HSBC will continue to back a trio of long-term title sponsorship deals in the Asian golf…
Little Known Asian Investment Firm Surprises With Juventus Deal
September 18, 2020
Serie A giant Juventus continues its commercial expansion in Asia, securing a deal with fledging HK-headquartered…
Bank Recreates Iconic Club in Fortnite To Target Younger Audiences
September 4, 2020
DBS Bank has hit two birds with one stone in its recent collaboration with The Secret…
Asian Banks Leverage Esports Popularity With Sponsorship Deals
August 8, 2020
Esports has become the latest route to engage Gen Z audiences in Asia as banks in…
Premier League Sponsors Innovate To Connect With Fans Ahead Of Restart
June 14, 2020
As the EPL returns to our screens on June 17 from its COVID-19 enforced hiatus, we…
