Financial Services

HSBC Extends Sponsorship of Ceylonese Rugby

December 14, 2009

HSBC has reaffirmed its support for Sri Lankan rugby, once more agreeing to sponsor the Ceylonese Rugby and Football Club.

Barclays Extends Sponsorship of Singapore Open

November 2, 2009

Barclays has announced plans to extend sponsorship of the Singapore Open until 2012. The British bank also announced it will maintain the current prize money of $5 million.

HSBC Renews Commitment to Cobra Rugby

October 29, 2009

HSBC has once more renewed its commitment to Combined Old Boys Rugby Association, agreeing to sponsor the HSBC Cobra 10s tournament for a fifth consecutive year.

INTERVIEW: Standard Chartered Explains Asia Focus Behind Liverpool Sponsorship

September 22, 2009

Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…

Businesses Rally Behind Asia's Urban Poor

September 3, 2009

Habitat for Humanity International and the International Federation of Red Cross and Red Crescent Societies are the co-organisers of the Second Asia Pacific Housing Forum, drawing wide sponsorship…

CIMB Sponsors Women's Squash Masters

July 28, 2009

CIMB Bank is the title sponsor of the CIMB Singapore Women's Squash Masters, set to return for its third year from 3 to 8 August.

ANZ deal aims to boost bank's brand in China

June 2, 2009

ANZ's sponsorship of the Australian pavilion at World Expo 2010 in Shanghai aims to build the bank's brand recognition ahead of an aggressive expansion program in China, says…

HSBC Champions Tour Joins World Golf Championships

April 29, 2009

The International Federation of PGA Tours has officially announced that Shanghaiâ€™s HSBC Champions Golf Tournament has been given World Golf Championship status. The distinction is expected to make…

Financial Crisis No Problem for Asian Tour

December 5, 2008

The Asian Tour is set to weather the current financial storm, with the tour's executive chairman, Kyi Hla Han predicting that the financial crisis will not hit golf…

Standard Chartered Raises Money for Taiwan's Blind Students

November 20, 2008

Last month, Standard Chartered Bank (Taiwan) Ltd hosted the "Relay of Hope: Standard Chartered Greatest Race On Earth" in Taipei to purchase braille books and computers for blind…