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HSBC expands Asian Rugby sponsorship
January 20, 2011
Financial services company HSBC, has increased its sponsorship of Asian rugby by renewing its naming rights sponsorship of the region’s premier fifteen aside rugby competition, the Asian 5…
ANZ backs rugby world cup
May 4, 2010
ANZ will be the fourth worldwide partner for New Zealand's Rugby World Cup 2011, placing it alongside top tier sponsors Emirates, MasterCard and Heineken and making it the…
HSBC Extends Sponsorship of Ceylonese Rugby
December 14, 2009
HSBC has reaffirmed its support for Sri Lankan rugby, once more agreeing to sponsor the Ceylonese Rugby and Football Club.
Barclays Extends Sponsorship of Singapore Open
November 2, 2009
Barclays has announced plans to extend sponsorship of the Singapore Open until 2012. The British bank also announced it will maintain the current prize money of $5 million.
HSBC Renews Commitment to Cobra Rugby
October 29, 2009
HSBC has once more renewed its commitment to Combined Old Boys Rugby Association, agreeing to sponsor the HSBC Cobra 10s tournament for a fifth consecutive year.
INTERVIEW: Standard Chartered Explains Asia Focus Behind Liverpool Sponsorship
September 22, 2009
Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…
Businesses Rally Behind Asia's Urban Poor
September 3, 2009
Habitat for Humanity International and the International Federation of Red Cross and Red Crescent Societies are the co-organisers of the Second Asia Pacific Housing Forum, drawing wide sponsorship…
CIMB Sponsors Women's Squash Masters
July 28, 2009
CIMB Bank is the title sponsor of the CIMB Singapore Women's Squash Masters, set to return for its third year from 3 to 8 August.
ANZ deal aims to boost bank's brand in China
June 2, 2009
ANZ's sponsorship of the Australian pavilion at World Expo 2010 in Shanghai aims to build the bank's brand recognition ahead of an aggressive expansion program in China, says…
HSBC Champions Tour Joins World Golf Championships
April 29, 2009
The International Federation of PGA Tours has officially announced that Shanghai’s HSBC Champions Golf Tournament has been given World Golf Championship status. The distinction is expected to make…
