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Barclays Extends Sponsorship of Singapore Open
November 2, 2009
Barclays has announced plans to extend sponsorship of the Singapore Open until 2012. The British bank also announced it will maintain the current prize money of $5 million.
HSBC Renews Commitment to Cobra Rugby
October 29, 2009
HSBC has once more renewed its commitment to Combined Old Boys Rugby Association, agreeing to sponsor the HSBC Cobra 10s tournament for a fifth consecutive year.
INTERVIEW: Standard Chartered Explains Asia Focus Behind Liverpool Sponsorship
September 22, 2009
Standard Chartered's much publicised sponsorship of Liverpool FC has brought the bank into the sports marketing spotlight. In a recent release, the bank's senior branding staff told ASN…
Businesses Rally Behind Asia's Urban Poor
September 3, 2009
Habitat for Humanity International and the International Federation of Red Cross and Red Crescent Societies are the co-organisers of the Second Asia Pacific Housing Forum, drawing wide sponsorship…
CIMB Sponsors Women's Squash Masters
July 28, 2009
CIMB Bank is the title sponsor of the CIMB Singapore Women's Squash Masters, set to return for its third year from 3 to 8 August.
ANZ deal aims to boost bank's brand in China
June 2, 2009
ANZ's sponsorship of the Australian pavilion at World Expo 2010 in Shanghai aims to build the bank's brand recognition ahead of an aggressive expansion program in China, says…
HSBC Champions Tour Joins World Golf Championships
April 29, 2009
The International Federation of PGA Tours has officially announced that Shanghai’s HSBC Champions Golf Tournament has been given World Golf Championship status. The distinction is expected to make…
Financial Crisis No Problem for Asian Tour
December 5, 2008
The Asian Tour is set to weather the current financial storm, with the tour's executive chairman, Kyi Hla Han predicting that the financial crisis will not hit golf…
Standard Chartered Raises Money for Taiwan's Blind Students
November 20, 2008
Last month, Standard Chartered Bank (Taiwan) Ltd hosted the "Relay of Hope: Standard Chartered Greatest Race On Earth" in Taipei to purchase braille books and computers for blind…
China Construction Bank Brings "Are You Smarter than a Fifth Grader" to Asia
October 10, 2008
China Construction Bank has signed as the sponsor of a new quiz show, to be aired on TVB. The quiz will pit adults against children in a format…
