Financial Services

CIMB Sponsors Singapore Football Legend’s Sons

August 1, 2014

Malaysian bank CIMB has marked its foray into football sponsorship with a one-year deal with Irfan and Ikhsan Ahmad, the sons of Singapore football legend Fandi Ahmad.

ASN Verdict: Visa swan dives Into FWC emotions with topical App

July 17, 2014

So far this week we've had a good look at some of the ambush marketing in and around the FIFA World Cup - by lifestyle brands such as…

Hana Bank Backs Kim Soo-hyun Museum

June 3, 2014

Korean actor Kim Soo-hyun has become such a phenomenon that there is a museum in Seoul dedicated to him.

CNBC and DBS Collaborate on Branded Content

May 29, 2014

CNBC has announced a regional branded content partnership with DBS Bank (DBSM.SI) on the business broadcaster's new series "Asia Tomorrow".

StanChart Renews Marathon Singapore Deal

April 22, 2014

Standard Chartered Bank has sealed a three-year renewal of its long-term partnership with Singapore’s flagship marathon, the Standard Chartered Marathon Singapore (SCMS).

WTA Championships Bags Presenting Partner

April 4, 2014

Women's Tennis Association's (WTA) Championships has announced a five-year presenting sponsorship deal with Singapore luxury property developer SC Global Developments.

Kim Soo-hyun Endorses Hana Bank

March 26, 2014

The 26-year-old Korean actor, who played the lead in popular Korean television drama serials Moon Embracing The Sun and My Love From The Star, has bagged a lucrative…

RELEASE: Qatar Football Association President to attend the Soccerex Asian Forum

March 26, 2014

Qatar Football Association (QFA) president H.E Sheikh Hamad bin Khalifa bin Ahmad Al Thani, has confirmed his attendance at the Soccerex Asian Forum taking place on 13 -…

HSBC Sponsors Global Youth Grassroots Rugby Programme

February 21, 2014

HSBC has partnered Serevi Rugby, a Seattle-based organisation founded by Waisale Serevi, a former Fijian sevens superstar, to launch the youth HSBC Rugby Festivals Programme.

Opinion: Why sponsor Formula One (F1)?

February 6, 2014

As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…