Financial Services

ASN INSIGHT: Sponsorship In the Singapore Arts scene

December 30, 2013

In recent years, the Arts scene in Singapore has been vibrant. It has grown from an average of 12 arts performances and 31 exhibitions daily in 2002 to…

EXCLUSIVE INTERVIEW: How the biggest sponsorship deal in South-East Asia was done!

November 30, 2013

Last week ASN reported on the groundbreaking sponsorship deal between OCBC Bank (OCBC.SI) and the Singapore Sports Hub, a landmark deal estimated at SGD50m+ (USD40m+) over 15 years.

INSIGHT: ASN and Sponsorium on Global vs Asian Financial Industry Sponsorship

November 21, 2013

Banks and other financial institutions are perennial backers of the global sponsorship scene – especially in sports, arts and CSR activities. A case in point in Asia has…

OCBC Seals A Major Sponsorship Deal With Singapore Sports Hub

November 11, 2013

Singapore bank Oversea-Chinese Banking Corporation (OCBC) has been announced as a major sponsorship partner with Singapore Sports Hub in a deal worth over S$50 million.

Manchester United partners PepsiCo

August 1, 2013

Barclays Premier League champions Manchester United has recently added US based food and beverage firm PepsiCo Inc to their fast expanding roster of global sponsors in Southeast Asia.

Kanbawza Becomes 27th Sea Games Offical Sponsor

July 5, 2013

One of Myanmar’s biggest corporations, Kanbawza, will invest US$2 million to support the 27th SEA Games, which will be held in the country in mid December.

Yes Bank signs IPL deal

April 2, 2013

Yes Bank has become a major sponsor of the Indian Premier League (IPL) after signing a five-year deal with the Twenty20 cricket tournament.

ANZ sponsors new National Geographic Channel program

March 19, 2013

Australia and NZ bank, ANZ has become the major sponsor of The Link, a new technology television program that will air exclusively on National Geographic Channel (NGC) across…

HSBC comments on Asia's two golf tours situation

February 27, 2013

Major golf sponsor HSBC has commented on the conflict between rival Asian golf tours the Asian Tour and OneAsia saying that the major sponsor of golf in the…

ANZ sponsors Japanese baseball tour

February 7, 2013

Australian and New Zealand bank, ANZ has expanded its sponsorship program in Asia, signing as the sponsor of the Australian National Baseball team when it tours Japan at…