Financial Services

Kim Soo-hyun Endorses Hana Bank

March 26, 2014

The 26-year-old Korean actor, who played the lead in popular Korean television drama serials Moon Embracing The Sun and My Love From The Star, has bagged a lucrative…

RELEASE: Qatar Football Association President to attend the Soccerex Asian Forum

March 26, 2014

Qatar Football Association (QFA) president H.E Sheikh Hamad bin Khalifa bin Ahmad Al Thani, has confirmed his attendance at the Soccerex Asian Forum taking place on 13 -…

HSBC Sponsors Global Youth Grassroots Rugby Programme

February 21, 2014

HSBC has partnered Serevi Rugby, a Seattle-based organisation founded by Waisale Serevi, a former Fijian sevens superstar, to launch the youth HSBC Rugby Festivals Programme.

Opinion: Why sponsor Formula One (F1)?

February 6, 2014

As the 2014 Formula 1 season draws near, James Parrish - of Rush Sports Marketing & F1 Confidential - gives his views on the benefits of sponsorship of…

Extreme Sailing Series Debuts In Singapore Next Month

January 10, 2014

Extreme Sailing Series, the worldwide race spanning eleven months and involving nine elite teams featuring renowned sailors such as Ben Ainslie, Franck Cammas, Leigh McMillan and Roman Hagara,…

ASN INSIGHT: Sponsorship In the Singapore Arts scene

December 30, 2013

In recent years, the Arts scene in Singapore has been vibrant. It has grown from an average of 12 arts performances and 31 exhibitions daily in 2002 to…

EXCLUSIVE INTERVIEW: How the biggest sponsorship deal in South-East Asia was done!

November 30, 2013

Last week ASN reported on the groundbreaking sponsorship deal between OCBC Bank (OCBC.SI) and the Singapore Sports Hub, a landmark deal estimated at SGD50m+ (USD40m+) over 15 years.

INSIGHT: ASN and Sponsorium on Global vs Asian Financial Industry Sponsorship

November 21, 2013

Banks and other financial institutions are perennial backers of the global sponsorship scene – especially in sports, arts and CSR activities. A case in point in Asia has…

OCBC Seals A Major Sponsorship Deal With Singapore Sports Hub

November 11, 2013

Singapore bank Oversea-Chinese Banking Corporation (OCBC) has been announced as a major sponsorship partner with Singapore Sports Hub in a deal worth over S$50 million.

Manchester United partners PepsiCo

August 1, 2013

Barclays Premier League champions Manchester United has recently added US based food and beverage firm PepsiCo Inc to their fast expanding roster of global sponsors in Southeast Asia.